2.3 C
Casper
Saturday, April 11, 2026
type here...
- Advertisement -spot_img

TAG

Digital Advertising and Ad Tech

News

Horizon’s New OS: Because Robots Can’t Read the Room

MartechView Editors -
Horizon Media launches HorizonOS, an "open ecosystem" designed to favor human insight over the "closed loop" automation of major advertising holding companies.
News

Viant, iHeartMedia Unite to Bring Audio Fully Programmatic

MartechView Editors -
Viant integrates with iHeartMedia to extend AI-powered, addressable programmatic advertising across podcasts, streaming audio, and broadcast radio.
Adtech

Will AdCP Be Advertising’s Next Great Standard?

Bob Walczak -
AdCP aims to standardize how AI agents buy and sell ads. But can the industry align long enough to make it work—or will it be another acronym that fades?
News

Wpromote Buys Giant Spoon to Fuse Data With Big Ideas

MartechView Editors -
Wpromote acquires Giant Spoon, creating a data-meets-creative agency built to win CMOs and CFOs alike as consolidation reshapes the marketing industry.
News

BNPL Tops $1B as Cyber Monday Shoppers Click to Spend

MartechView Editors -
Cyber Monday hit $14.25 billion in U.S. online sales as BNPL topped $1B. Adobe, Salesforce, and Shopify report substantial holiday gains despite tech hiccups and economic strain.
Adtech

Can Cloud Curation Save the Open Internet?

Filippo Gramigna -
As walled gardens tighten control, ad tech’s future may hinge on cloud-powered curation—real-time, data-driven packaging that helps the open web compete.
News

SAP Launches EU AI Cloud to Guard Europe’s Digital Future

MartechView Editors -
SAP unveils EU AI Cloud, a full-stack sovereign platform built for Europe—uniting Cohere, Mistral, OpenAI and more to deliver compliant, flexible, multimodal AI without sacrificing data control.
News

TNL Mediagene Launches GIZMART to Merge Media and Commerce

MartechView Editors -
TNL Mediagene debuts GIZMART, a curated media-led commerce platform, launching with Keychron’s co-developed Nape Pro trackball to blend editorial insight with product creation.
Adtech

Is Advertising Finally Trading Hype for Clarity?

Mateusz Jędrocha (MJ) -
At Advertising Week, AI met accountability and marketers made a case for simplicity. The industry may just be growing up—and getting smarter.
News

Globant Unites Marketing Power Under GUT Network

MartechView Editors -
Globant consolidates its global marketing and ad services under GUT Network, expanding reach with new offices and AI-driven creative capabilities.
1...345...21Page 4 of 21

Latest news

- Advertisement -spot_img

MartechView is the media platform owned by Vibe Media Corporation. The brand, logo and its content is copyright. All rights reserved. Redistribution or reproduction in part or all of the content in any form is subject to terms and conditions. While sharing, quoting and using the data from the website, users must acknowledge MartechView as the source of the material. For more details read our Privacy Policy.

Quick Links

Popular Category

Editor Picks