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Digital Advertising and Ad Tech

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OpenX Automates Discounts for Agencies, Boosting ROI

MartechView Editors -
OpenX launches automated discounts for agencies, enabling better media performance, transparent deals, and higher ROI across programmatic channels.
News

Google and PayPal Partner to Redefine Digital Commerce

MartechView Editors -
Google and PayPal team up to deliver AI-driven, seamless, and secure digital commerce experiences, setting new standards for global transactions.
News

Zeta Unveils GEO: The Brand Survival Kit for AI’s Post-Search Era

MartechView Editors -
Zeta's new GEO empowers brands to stand out, stay accurate, and win visibility in AI-generated answers—where search ends and discovery begins.
News

Rakuten TV Launches Enterprise Platform for CTV Growth

MartechView Editors -
Rakuten TV unifies its B2B services with Enterprise, aiming to boost transparency and simplify CTV advertising as 74% of UK marketers plan to increase spend.
News

Bending Spoons Buys Vimeo in $1.38B All-Cash Deal

MartechView Editors -
Italy’s Bending Spoons acquires Vimeo for $1.38B, taking the video platform private and planning major growth in streaming and enterprise markets.
News

Amazon, Netflix Strike Global Ad Partnership

MartechView Editors -
Amazon and Netflix join forces to offer ad inventory via Amazon’s DSP, streamlining TV ad buying for marketers across 11 global markets.
News

Shein Fined €150M by France Over Cookie Consent Breach

MartechView Editors -
France’s CNIL fines Shein €150M for placing cookies without user consent; Shein contests the fine and plans to appeal amid tighter EU data rules.
Attribution

How Retailers Are Using AI in Marketing to Drive Store Visits and Offline Sales

Khushbu Raval -
Explore how AI-powered ads are turning digital shoppers into in-store buyers, boosting foot traffic, leads, and ROI for retailers in 2025.
News

HubSpot Unveils Loop Marketing: Growth Playbook for AI Era

MartechView Editors -
HubSpot launches Loop Marketing with 200+ AI updates, helping businesses adapt to zero-click AI searches and build hybrid human-AI teams for growth.
Campaign Orchestration

Winning the Holiday Shopping Season in the US with Google, YouTube, and AI

Khushbu Raval -
Discover how Google, YouTube, and AI shape the US holiday shopping—with 4S behavior, AI tools, and creator marketing strategies driving success.
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