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Amazon Opens Alexa+ to All, Adds $19.99 Monthly Fee

MartechView Editors -
Amazon rolls out its AI-powered Alexa+ assistant to U.S. users, introducing a $19.99 subscription while keeping the service free for Prime members.
News

Anthropic Targets OpenAI in Rare Super Bowl Ad Fight

MartechView Editors -
Anthropic airs Super Bowl ad criticizing OpenAI’s plan to add ChatGPT ads, escalating rivalry between AI giants as both battle for users and investor
Martech

Part 2: From Tech Stacks to Trust Stacks, Marketing’s Proof Moment Arrives

Khushbu Raval -
As AI fades into infrastructure, marketing is judged by outcomes, not hype—where trust is earned through execution, experience, and friction removed.
News

Walmart Brings AI Shopping Directly Into Google Gemini

MartechView Editors -
Walmart and Google unveil a new AI-powered shopping experience inside Gemini, blending personalization, fast delivery, and real-time retail intelligence.
News

Talkdesk Unveils AI Commerce Orchestration at NRF

MartechView Editors -
Talkdesk introduced CXA-powered Commerce Orchestration and a new Consumer Goods Experience Cloud, aiming to turn customer conversations into revenue.
News

Disney Unveils AI-Driven Ad Tools at CES Showcase

MartechView Editors -
Disney announced new AI-powered ad tools, metrics, and vertical video formats at CES, aiming to simplify planning, boost measurement, and improve advertiser outcomes.
News

AI Is Quietly Rewriting How Consumers Decide What to Buy

MartechView Editors -
A new IBM–NRF study shows AI shaping shopping decisions before purchase, forcing retailers to rethink discovery, trust, and data readiness.
Martech

Part 1: Marketing Stakeholders are Past the AI Fanfare. It’s Time for Results

Khushbu Raval -
As AI hype fades into 2026, experts warn that marketing's edge lies in judgment, governance, and proof—not flashy tools. Brands must adapt or risk irrelevance amid commoditized content and opaque discovery.
People

MartechView 2025 Contributors: Shaping the Future of Marketing

Khushbu Raval -
Join us in celebrating the industry’s brightest minds. Our 2025 contributors are here to guide you through the latest trends in marketing and CX, including generative AI and personalization.
Conversational AI

Can AI Fix the “Workslop” It Created?

Matt Blumberg -
As AI floods brands with off-brand “workslop,” the fix may lie in AI itself. Meet guardian agents—the watchdogs keeping generative content clean and credible.
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