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Disney Puts $1 Billion and Its IP into OpenAI’s Sora

MartechView Editors -
Disney licenses over 200 character assets (Marvel, Star Wars, Pixar) to OpenAI’s Sora video tool. The $1 billion equity deal signals a major push into responsible, generative AI for entertainment.
Campaign Orchestration

How AI Became Amazon’s Secret Black Friday Engine

Khushbu Raval -
From tailored deals to fraud detection, AI now powers every moment of Amazon’s Black Friday—turning chaos into a seamless, predictive shopping experience.
Campaign Orchestration

GenAI Search Is Rewriting the Shopper’s Playbook

Guru Hariharan -
Generative AI is collapsing the shopper journey into one smart conversation. Here’s how brands can stay visible when discovery goes conversational.
People

Edition 3: Sharp Minds Decoding Tech’s Next Wave

Khushbu Raval -
Explore MartechView’s expert lineup sharing insights on AI, data, CX, and the future of marketing innovation.
News

Appier Launches 8 AI Agents to Boost Marketing ROI

MartechView Editors -
Appier introduces eight Agentic AI-powered tools to unify data, automate marketing, and deliver predictable ROI across the entire customer journey.
News

Zeta Unveils GEO: The Brand Survival Kit for AI’s Post-Search Era

MartechView Editors -
Zeta's new GEO empowers brands to stand out, stay accurate, and win visibility in AI-generated answers—where search ends and discovery begins.
News

Contentful Study: AI Makes Marketers More Human, Not Less

MartechView Editors -
Contentful reveals marketers boost creativity and impact with AI, harnessing data and tech skills for a smarter, more human approach to digital campaigns.
Martech

Marketers, Are You Ready for the Search-First Consumer?

Nadjya Ghausi -
Marketers: adapt to the search-first consumer—AI summaries and onsite search now drive conversions. Use first-party search data to win and retain customers.
News

AI Startup Remuner Raises $6.5M to Redefine Sales Pay

MartechView Editors -
Barcelona-based Remuner secures $6.5M to expand its AI-driven platform that automates sales compensation, boosting performance and retention.
Campaign Orchestration

Winning the Holiday Shopping Season in Europe with Google, YouTube, and AI

Khushbu Raval -
Win Europe’s holiday shoppers with Google, YouTube and AI. Drive discovery, build trust, and boost conversions across diverse markets.
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