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AI Is Quietly Rewriting How Consumers Decide What to Buy

MartechView Editors -
A new IBM–NRF study shows AI shaping shopping decisions before purchase, forcing retailers to rethink discovery, trust, and data readiness.
Martech

Part 1: Marketing Stakeholders are Past the AI Fanfare. It’s Time for Results

Khushbu Raval -
As AI hype fades into 2026, experts warn that marketing's edge lies in judgment, governance, and proof—not flashy tools. Brands must adapt or risk irrelevance amid commoditized content and opaque discovery.
People

MartechView 2025 Contributors: Shaping the Future of Marketing

Khushbu Raval -
Join us in celebrating the industry’s brightest minds. Our 2025 contributors are here to guide you through the latest trends in marketing and CX, including generative AI and personalization.
Conversational AI

Can AI Fix the “Workslop” It Created?

Matt Blumberg -
As AI floods brands with off-brand “workslop,” the fix may lie in AI itself. Meet guardian agents—the watchdogs keeping generative content clean and credible.
News

Disney Puts $1 Billion and Its IP into OpenAI’s Sora

MartechView Editors -
Disney licenses over 200 character assets (Marvel, Star Wars, Pixar) to OpenAI’s Sora video tool. The $1 billion equity deal signals a major push into responsible, generative AI for entertainment.
Campaign Orchestration

How AI Became Amazon’s Secret Black Friday Engine

Khushbu Raval -
From tailored deals to fraud detection, AI now powers every moment of Amazon’s Black Friday—turning chaos into a seamless, predictive shopping experience.
Campaign Orchestration

GenAI Search Is Rewriting the Shopper’s Playbook

Guru Hariharan -
Generative AI is collapsing the shopper journey into one smart conversation. Here’s how brands can stay visible when discovery goes conversational.
People

Edition 3: Sharp Minds Decoding Tech’s Next Wave

Khushbu Raval -
Explore MartechView’s expert lineup sharing insights on AI, data, CX, and the future of marketing innovation.
News

Appier Launches 8 AI Agents to Boost Marketing ROI

MartechView Editors -
Appier introduces eight Agentic AI-powered tools to unify data, automate marketing, and deliver predictable ROI across the entire customer journey.
News

Zeta Unveils GEO: The Brand Survival Kit for AI’s Post-Search Era

MartechView Editors -
Zeta's new GEO empowers brands to stand out, stay accurate, and win visibility in AI-generated answers—where search ends and discovery begins.
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