generative AI

Anthropic airs Super Bowl ad criticizing OpenAI’s plan to add ChatGPT ads, escalating rivalry between AI giants as both battle for users and investor

As AI fades into infrastructure, marketing is judged by outcomes, not hype—where trust is earned through execution, experience, and friction removed.

Walmart and Google unveil a new AI-powered shopping experience inside Gemini, blending personalization, fast delivery, and real-time retail intelligence.

Talkdesk introduced CXA-powered Commerce Orchestration and a new Consumer Goods Experience Cloud, aiming to turn customer conversations into revenue.

Disney announced new AI-powered ad tools, metrics, and vertical video formats at CES, aiming to simplify planning, boost measurement, and improve advertiser outcomes.

A new IBM–NRF study shows AI shaping shopping decisions before purchase, forcing retailers to rethink discovery, trust, and data readiness.

As AI hype fades into 2026, experts warn that marketing's edge lies in judgment, governance, and proof—not flashy tools. Brands must adapt or risk irrelevance amid commoditized content and opaque discovery.

Join us in celebrating the industry’s brightest minds. Our 2025 contributors are here to guide you through the latest trends in marketing and CX, including generative AI and personalization.

As AI floods brands with off-brand “workslop,” the fix may lie in AI itself. Meet guardian agents—the watchdogs keeping generative content clean and credible.

Disney licenses over 200 character assets (Marvel, Star Wars, Pixar) to OpenAI’s Sora video tool. The $1 billion equity deal signals a major push into responsible, generative AI for entertainment.