Personalization and Customer Segmentation

Is your AI a black box? Understand the growing importance of AI transparency for customers, regulators, and your bottom line. Get practical tips for explainable AI in marketing.

Quest Diagnostics partners with Google Cloud to leverage AI and data analytics for personalized patient and provider experiences, plus streamlined operations.

DXC Technology partners with Parfois to enhance customer experience using data-driven insights and AI for personalized shopping recommendations.

Klaviyo's new B2C CRM helps brands like Dollar Shave Club and Daily Harvest unify data, AI, and marketing for seamless, personalized customer experiences.

Etsy focuses on personalized shopping and discovery, investing in AI and app improvements instead of price wars, aiming for long-term growth and engagement.

Explore key data trends shaping the Middle East, from AI rise to customer-centricity and data governance, helping businesses drive innovation and sustainable growth.

Explore how Nosto leverages AI to fuel personalized shopping, tackle tech challenges, and empower brands to stay human-centered in a rapidly evolving market.

AI-powered personalization transforms retail by enabling targeted campaigns, enhancing customer experiences, and boosting sales through generative AI.

Swiss Re is transforming the customer experience in reinsurance with innovative strategies, AI tools, and data insights in this interview with Manu Pandey.

VisitIQ's new features, like in-market signals and geographic insights, help marketers run targeted campaigns that drive higher sales conversions.