Eleven themes. One new bundle every week. The best expert thinking on marketing technology, grouped so you can read it in one sitting.
Marketing moves fast, and the best analysis is scattered across dozens of articles. The Martech Bundle pulls it together. Each week, from Oct. 12 through Dec. 21, MartechView publishes one themed bundle: a group of articles and interviews from practitioners, vendors and analysts, with a short framing piece that shows where they agree and where they don’t.
How it works
- One theme a week. Each bundle takes on a single question facing marketers, such as how to prepare for the holidays or whether an AI agent can be trusted.
- Many voices. Contributors come from adtech, retail, loyalty, customer experience, data and the agency world. They often disagree on tactics, and the bundles show that.
- Read in order or jump in. Every bundle stands on its own. New ones are added on the schedule below, and this page is the index.
The bundles
Bundle 01: Retail, Loyalty and the Holiday Push
Why sales surges don’t equal loyalty, where retailers fall short on inventory, content and speed, and how returns fraud is changing the economics of the season.
Read the bundle: What Separates a Big Holiday Season From a Good One
Bundle 02: Agentic AI: From Hype to Operations
Seven experts on why the model isn’t the weak link in agentic AI, and why data, guardrails and visibility decide whether agents deliver.
Read the bundle: Are Your AI Agents Ready to Be Trusted?
Bundle 03: Data Overload to Data Confidence
Marketers have more data than ever and less confidence in it. Contributors ask why dashboards mislead and what questions to ask first.
Read the bundle:
Bundle 04: Trust, Privacy and Authenticity
Why the CMO now owns privacy, when personalization starts to feel like surveillance, and what audiences expect from brands in the AI era.
Read the bundle:
Bundle 05: Ad Waste, Fraud and Incrementality
Where ad budgets leak, how fraud and opacity eat into returns, and how to measure what spending actually added. Timed ahead of peak holiday spend.
Read the bundle:
Bundle 06: Human + AI in CX
Interviews with the people building customer-experience AI on keeping humans in the loop, removing friction without removing connection and governing AI so it moves faster.
Read the bundle:
Bundle 07: After Cookies: First-Party Data and Identity
How advertisers and brands are replacing the cookie, from first-party data strategies to probabilistic approaches and customer data platforms.
Read the bundle:
Bundle 08: Culture, Campaigns and Brand
The Super Bowl, the World Cup, rebrands and the role of creative taste when AI can make an ad in minutes.
Read the bundle:
Bundle 09: Search, PR and Discovery After AI
How AI search changes SEO, PR and the homepage, and what discovery looks like when the first answer comes from a chatbot.
Read the bundle:
Bundle 10: The CMO Seat and the 2026 Marketing Reset
Past the AI fanfare: what boards expect, how budgets are shifting and why clarity and authority may matter more than new tools.
Read the bundle:
Bundle 11: Under the Hood: Stack and Operations
The unglamorous infrastructure that makes or breaks marketing, including ERP, language technology, calendars, app code and network strain.
Read the bundle:
Contribute
Have a perspective that belongs in a future bundle? Contact the MartechView editorial team.
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