If completed, Salesforce's deal for the data-management software firm would be among its largest. Salesforce is in advanced talks to acquire business software maker...
Learn about what's happening to third-party cookie tracking on Chrome (and identifiers on Android) and about alternative routes to personalization.
Google’s Privacy Sandbox is a...
Google Cloud AI technologies to propel customer-facing use cases across E-commerce, customer service, and marketing.
Cloud Next '24, LAS VEGAS — Google Cloud announced an expansion...
Best Buy, IHG Hotels, and other companies are making their Gemini-powered chatbots.
More and more companies are deploying AI-powered chatbots to deal with basic customer...
LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads.
Today, B2B social media hub LinkedIn introduced LinkedIn...
The enterprise customer engagement platform will operate within Snowflake, gaining fast access to business data.
Enterprise customer engagement platform MessageGears has expanded its partnership with...
Orbee, a customer experience platform for car dealerships, integrates with Car Wars, a phone system provider. This integration allows dealerships to understand customer journeys...
A recent Lokker report states that an increasingly complex privacy landscape presents several challenges.
Digital privacy efforts fail to protect consumers and marketers fully, especially...
Captify will analyze search terms from millions of publisher websites and categorize them into profiles, interests, and moments.
The news from Captify and Magnite comes...
