A multichannel campaign features a QR code-powered web game and four “Game of Snacks” spots inspired by popular titles like Connect 4.
Frito-Lay is leaning into...
Kristen Wiig reprises the bowl cut-touting cashier as part of the big-box store’s Circle Week promotional bonanza.
Target is putting a familiar face behind its...
Chase Media Solutions connects customers to retail deals tailored to their spending directly through their bank app.
JPMorgan Chase launched a business Wednesday that will help marketers...
Confused by contact center metrics? This comprehensive guide explains key metrics, industry standards, and how to leverage data for better customer experiences.
Levi's ditches tired trends and launches "The Floor Is Yours" campaign, celebrating action and progress. The campaign uses dance as a metaphor for moving forward and asks consumers to join the movement through social media.
There are key differences between CRMs and CDPs. CRMs focus on sales and service interactions, while CDPs excel at unifying customer data from various...
Parent company Estée Lauder is embracing the e-commerce giant’s platform, and more brands plan to open storefronts there in the coming months.
Over the years,...
IBM's latest campaign, in partnership with Adobe, warns brand managers and CMOs against “fishy” generative AI tools.
IBM teamed up with creative agency Ogilvy and used...
The fast-fashion company has been shuttering hundreds of locations and growing its e-commerce, but said the pace of closures will slow this year.
Four years...
