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Pega Introduces GenAI Blueprint

MartechView Editors -
Pega GenAI Blueprint empowers business leaders to transform app ideas into interactive ‘application blueprints’ easily understood and collaborated on by all stakeholders. Pegasystems Inc., an...
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Grocers and Incisiv Unveil Digital Grocery Performance Insights

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According to the Grocers and Incisiv’s insights, AI-powered personalization is a key success driver in retail media revenue.  Incisiv, a next-generation industry insights firm that...
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Giift and JCB Forge Strategic Partnership

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JCB International brings its esteemed global payment expertise and a suite of financial products and services, aligning perfectly with Giift's commitment to innovation in...
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FreeWheel Debuts the Beeswax Inventory Desk

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The Beeswax Inventory Desk, an inventory curation service, is designed better to match buyer demand with premium video ad inventory supply. FreeWheel, a global technology...
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Engine Acquires Lift Bridge Consulting

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The acquisition is designed to bring unrivaled insights to marketers focused on the effectiveness of their media and marketing spending on sales dollars. Engine, an...
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DiGGrowth Launch GenAI Marketing Data Assistant

MartechView Editors -
DiGGi-GPT is a genAI powerhouse that is primed to assist marketers in deciphering insights from their marketing data, optimizing campaigns, and making data-driven decisions.  DiGGrowth...
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Conversica Upgrades GenAI Chat Feature

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The new Conversica Chat addition is trained solely on customer data, removing the need for fine-tuning public models.  Conversica, Inc., a provider of Conversational AI...
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CFY Launches Purchase Intent Email and SMS Trigger Platform

MartechView Editors -
This innovative approach is expected to enhance customer engagement and drive significant increases in conversion rates, setting a new standard for email and SMS...
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Yambo Revolutionizes Interactive Marketing with Gaming Patent

MartechView Editors -
Yambo aims to integrate Apple's visionary approach to virtual reality (VR) and OpenAI’s ambition for artificial intelligence (AI) in gamification, delivering unparalleled interactive experiences...
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TIFIN AMP Expands AI Capabilities

MartechView Editors -
AMP's Data Fabric unifies and enriches these data sources to better position Asset Managers to capitalize on AMP's AI-powered Intelligence Cloud.  TIFIN AMP, an AI...
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