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Iterable Introduces AI-Powered Experiments and Identity Toolkit

MartechView Editors -
Iterable's updated Experimentation setup with Copy Assist capabilities is focused on minimizing the time and effort to configure and launch experiments. Iterable, a customer communication...
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EY Launches marketing campaign that Puts People at The Center of AI to Boost Confidence

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It embodies the power of EY people in driving positive AI-led transformation and forms the core of an omni-channel campaign intended to engage audiences...
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Extu Launches GoTu Rewards, an Incentive Platform to Drive Loyalty

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GoTu Rewards is notable for its ease of use and exciting reward catalog featuring millions of options. Extu announced GoTu Rewards, a fast to launch,...
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Żabka Taps HPE GreenLake to Drive Growth with SAP S/4HANA

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SAP S/4HANA is a mission-critical system that powers processes such as merchandise, price and promotion planning, logistics, warehousing and customer experience. Hewlett Packard Enterprise announced...
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Tripadvisor Co-Founder Launches New Venture: Give Freely, a Shopping Assistant

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Give Freely's flagship product is an innovative shopping browser extension, designed to discover and verify the best coupons at more than 10,000 online stores...
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SheerID Expands Identity Verification Platform

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SheerID's latest platform update adds thousands of data sources to verify new community segments, including GenZ and senior citizens SheerID has updated its identity verification...
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Omnicom Acquires Digital Commerce Powerhouse Flywheel

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Flywheel will operate as a Practice Area within Omnicom and will be led by Duncan Painter who currently serves as CEO of Ascential. Omnicom announced...
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SHEIN Acquires Missguided Brand

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Missguided joins SHEIN's family of fashion brands, furthering the company's efforts to meet customer demand for product variety and consistently deliver an exciting customer...
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MediaGo Empowers Advertisers with Enhanced Smartbid Capabilities to Maximize ROI

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The enhanced capabilities improve ad performance and effectiveness, save time, and lower costs by precisely targeting desired audiences. MediaGo, a deep learning-based intelligent advertising platform...
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HCLTech to Accelerate Banco do Brasil’s Digital Transformation with Salesforce

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HCLTech’s partnership with Salesforce will enable Banco do Brasil to hyper-personalize customer relationship and service solutions, generating greater customer satisfaction and engagement within their...
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