American Eagle debuts AE Creator Community, a rewards-driven program aimed at microinfluencers as retailers compete to win Gen Z and Gen Alpha on social media.
Samsung Ads opens programmatic access to Samsung TV Plus inventory in Europe through Amazon DSP, giving advertisers broader reach on one of the world’s largest CTV platforms.
Music-tech firm Soundtrack Technologies acquires Tunify and Ambie, expanding its global reach and consolidating the fragmented business-music market in Europe.
Anthropic airs Super Bowl ad criticizing OpenAI’s plan to add ChatGPT ads, escalating rivalry between AI giants as both battle for users and investor
From gaming integrations to post-game activations, marketers at Super Bowl LX reveal how cultural insight and strategy now matter more than the 30-second spot.
Gen Digital and Equifax expand their partnership to combine financial data and digital tools, delivering personalized identity protection and financial wellness services.
Campaign Monitor launches AI-powered features to help small businesses improve email performance, simplify audience targeting, and optimize campaigns with in-app guidance.
Brandi AI expands its Optimization Hub to convert web, PR, and LinkedIn content into AI-ready formats, improving visibility in generative AI without rewriting brand voice.
