Wpromote acquires Giant Spoon, creating a data-meets-creative agency built to win CMOs and CFOs alike as consolidation reshapes the marketing industry.
Cyber Monday hit $14.25 billion in U.S. online sales as BNPL topped $1B. Adobe, Salesforce, and Shopify report substantial holiday gains despite tech hiccups and economic strain.
Amazon and Visa team up to equip developers with tools for AI shopping agents, pushing agentic commerce forward as the industry races to define its future.
Amazon pilots “Amazon Now,” offering 30-minute delivery in Seattle and Philadelphia as it races to outpace stores and rivals with ultra-fast logistics.
Black Friday 2025 delivered record sales but little frenzy. AI surged, perks mattered, and consumers paid the price as the once-iconic event stretched into a slow-burn season.
Why holiday candy triggers nostalgia, fuels scarcity hype, and keeps shoppers reaching for seasonal shapes and flavors. Inside the data behind 2025’s sweetest picks.
McDonald’s Brazil teams with Netflix’s Stranger Things to launch an immersive, 80s-soaked campaign—complete with flickering signs, arcade kiosks, and an upside-down menu.
Black Week 2025 shattered records as U.S. ecommerce brands saw 36% more orders, rising AOVs, and a growing dependence on one high-stakes shopping week.
Tariffs and supply chain chaos led to the "most challenging year ever" for the $15B artificial Christmas tree industry, impacting costs and consumer demand.
Following its acquisition of Interpublic, Omnicom unveils its unified strategy and executive team, focusing on AI, identity, and connected commerce powered by the Omni platform.
