DoubleVerify adds 30 new content‑level brand suitability categories for Facebook and Instagram, enhancing transparency and ad performance for advertisers.
Knit secures $16.1M Series A to scale its human + AI platform, delivering fast, researcher-driven insights for brands like Amazon, NASCAR, and Mars Wrigley.
A new Zappi survey shows nearly 1 in 4 Americans now see fast food as a “treat,” with McDonald’s leading QSR visits and value driving the new chicken sandwich wars.
Ipsos debuts its Forces of CX solution on Qualtrics XM Marketplace, offering self-guided tools to benchmark, analyze, and elevate customer experience strategies.
Snowflake Ventures and Capital One Ventures invest in Hightouch to fuel AI Decisioning agents, transforming marketing with real-time, data-driven personalization.
Inmar Intelligence and Upshop partner to connect marketing campaigns with real-time inventory, promising to boost ROI and eliminate out-of-stocks for retailers.
A new study by Brand Metrics and LeadStory reveals that in-car advertising significantly boosts brand perception, setting a new standard for media measurement.
