MartechView Editors

Deloitte finds consumers increasingly prioritize value over just low prices amid inflation and looming tariffs, even willing to pay more for favorite brands.

Seventh Generation appoints Shalini Stansberry as CMO to drive growth and innovation for plant-based cleaning products, joining new CEO Kathleen O'Brien.

Sephora's "Delivered to Beauty" campaign with Lyft offers $20 ride credits to drive foot traffic, emphasizing expert advice and samples over e-commerce.

DM9 loses Cannes Lions awards for GenAI use violating rules. Cannes to mandate AI disclosure, signaling new era for advertising ethics.

DoorDash's new campaign taps 90s horror nostalgia & stars Freddie Prinze Jr., and Rachael Leigh Cook to tackle summer budget fears with DashPass savings.

DoubleVerify introduces DV Authentic Attention for Social, starting with Snap. Get holistic cross-platform attention metrics to optimize ad performance.

Barclays downgrades top ad holding companies, citing short-term AI disruption. Analysts foresee long-term adaptation and new opportunities.

Fugo partners with Canto to connect DAM to digital signage, eliminating manual uploads. Gymshark is the first to unify brand content workflows.

Grammarly buys Superhuman, boosting its AI productivity suite. The acquisition aims to revolutionize email efficiency and expand beyond grammar.

Omnisend launches AI tools for e-commerce, simplifying email/SMS creation, personalization and targeting. Automate tasks, boost engagement, and save time effortlessly.