MartechView Editors

Talkdesk launches new AI-powered Experience Clouds for travel and hospitality, offering digital-first, agentless support for seamless customer journeys.

Careington integrates Cognigy AI into its call center, streamlining customer service with intelligent IVR and routing for enhanced efficiency and support.

AtData's Validation 2.0 redefines email verification with real-time, intelligence-driven insights for marketers, focusing on engagement, risk, and trust.

DoorDash buys Symbiosys for $175M to expand offsite ads and AI-powered tools, enhancing its retail media network for advertisers.

US ad revenue to reach $398B in 2025, driven by digital and retail media. Growth slows from 2024, but a 2026 rebound is predicted.

Disney and Amazon Ads integrate their platforms, offering advertisers enhanced targeting and efficiency with combined audience insights.

Amazon boosts Prime Video shopping with "Live signals" for advertisers. Gain insights on creators, optimize campaigns, and drive purchases from streaming content.

New report reveals generational shifts in travel. Loyalty programs must adapt to Gen Z and Millennial preferences, from bundled bookings to flexible payments.

PepsiCo's beverage brands deepen ties with VaynerMedia for "always-on" social strategy, aiming for cultural relevance and faster content.

Jennifer Aniston rejoins Smartwater in a new campaign. Discover how Coca-Cola is transforming its marketing with data, culture, and thoughtful AI integration.