MartechView Editors

TikTok enhances its Symphony platform with advanced generative AI tools, empowering brands with faster content creation, realistic digital avatars, and expanded partnerships for dynamic ad campaigns.

New HubSpot research shows digitally advanced Singapore businesses outperform peers. Integration, advanced AI, and leadership alignment drive growth despite economic uncertainties.

The New GrowthLoop study reveals that marketers' AI adoption lags, with only 10% achieving the needed speed despite the pressure for growth.

Meta's Threads is testing a new spoiler text feature, allowing users to hide content until clicked. Great for pop culture and sensitive topics.

New Amplified report reveals brands waste up to $245B annually on ineffective advertising due to "dull media" and low attention.

Stravito introduces "Newsletters," an AI-powered feature to turn research into engaging, email-ready stories, boosting internal insight delivery.

Snowflake and Acxiom partner to build AI-powered marketing data infrastructure for brands, enabling real-time insights and personalization.

Nectar360 launches Pollen, a unified AI retail media platform. It combines audience insights, planning, activation, and measurement for omnichannel campaigns.

TikTok rolls out AI-powered ad features, letting marketers create video ads from text or images. Lowers production costs, aiding small businesses.

Netflix partners with Yahoo for programmatic ad sales, expanding its reach to 12 countries. It offers advanced targeting to boost advertiser performance.