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Publicis Boosts Influencer Power with Captiv8 Deal

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Publicis acquires Captiv8 for $150M, expanding its influencer reach and tech edge to drive social commerce and creator-led campaigns globally.
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OpenX Launches AI Suite to Boost Ad Performance

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OpenX unveils Results by OpenX™, an AI-powered curation suite using machine learning to improve ad outcomes, boost efficiency, and enable cookieless targeting.
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McCain Fries Go Green with Global Regenerative Push

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McCain’s “Taste Good. Feel Good.” campaign uses AR gaming to teach regenerative farming, aiming to close the awareness gap while serving up sustainable fries.
Martech

Why Smarter Content Distribution Beats Being Everywhere

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Avoid the trap of platform overload. Discover how a focused, insight-driven content strategy can increase engagement, protect brand integrity, and boost ROI in 2025.
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Is Intercom’s AI CX Score the End of CSAT?

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Intercom launches Fin Insights with CX Score, Topics Explorer, and Optimize Dashboard—AI tools that replace CSAT with real-time conversation intelligence.
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Walmart Grows Ad Biz, Hits E-Com Profit in Q1

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Walmart's ad revenue jumped 31% YoY as e-commerce hit Q1 profit. Vizio boosts CTV play amid tariff tensions and a push to rival Amazon in retail media.
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Sprite Launches Bold New Flavor: Sprite + Tea

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Inspired by a viral TikTok trend, Sprite + Tea blends soda with tea for a fresh twist. Two varieties are available in the U.S. and Canada through October.
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Roblox Expands Real-World Shopping in Games

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Roblox and Shopify deepen in-game shopping with brands like Fenty Beauty and The Weeknd, blending digital play with real-world product purchases.
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U.S. Consumer Sentiment Drops Again in May

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Consumer sentiment hit its second-lowest level ever in May as inflation fears grow amid Trump’s trade tariffs and rising political division.
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Grey Moves Under Ogilvy in WPP Restructure

MartechView Editors -
WPP shifts Grey from AKQA to Ogilvy to boost collaboration and growth. Grey will operate autonomously while aligning closely with Ogilvy’s creative vision.
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