GumGum's new scroll-reactive "Velocity" ad format boosted Burger King Germany's attention time by 119%, offering an engaging, non-intrusive experience.
Deloitte finds consumers increasingly prioritize value over just low prices amid inflation and looming tariffs, even willing to pay more for favorite brands.
Seventh Generation appoints Shalini Stansberry as CMO to drive growth and innovation for plant-based cleaning products, joining new CEO Kathleen O'Brien.
Sephora's "Delivered to Beauty" campaign with Lyft offers $20 ride credits to drive foot traffic, emphasizing expert advice and samples over e-commerce.
