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TV Leads Political Ads in 2024, But Digital is on the Rise

MartechView Editors -
LoopMe & Assembly research reveals TV remains key for political ads, but 59% of voters saw them digitally. Oversaturation also led to ad fatigue among voters.
News

ServiceNow, NVIDIA Launch AI Agents for Telecom Automation

MartechView Editors -
ServiceNow and NVIDIA introduce AI agents to automate telecom workflows, enhancing network operations, customer service, and efficiency for CSPs.
News

Akeneo Unveils AI-Powered PX Innovations at Unlock 2025

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Akeneo's latest release enhances product storytelling with AI, PX insights, dynamic data governance, and seamless syndication to over 500 channels.
Martech

Mastering LinkedIn: Networking, Marketing and Growth Strategies

MartechView Editors -
Unlock LinkedIn's potential for networking, B2B marketing, and brand growth. Learn about ads, Sales Navigator, analytics, and the latest platform updates.
Adtech

How to Optimize Ad Spend in 2025: Insights from Dreamdata

MartechView Editors -
Discover insights from Dreamdata’s B2B GTM Benchmarks 2024, covering ad spend trends, customer journeys, and strategies to optimize your marketing for 2025.
Martech

5 Underrated Tools to Boost Your B2B PPC Performance

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Discover five powerful yet underrated tools to optimize your B2B PPC campaigns, improve conversions, and maximize ROI. Elevate your PPC strategy today!
News

Worldmobile.com Wins ITB Innovator 2025 for Unlimited eSIM

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Worldmobile.com earns ITB Innovator 2025 for its unlimited global travel eSIM, offering seamless, affordable, and reliable connectivity in 120+ destinations.
News

UK Creatives Fight AI Content Theft with ‘Make it Fair’

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The UK’s creative industries launched 'Make it Fair' to oppose AI firms using content without permission as the government is considering weakening copyright laws.
News

Shoppers Skeptical of AI in Retail, Cite Trust and Privacy Concerns

MartechView Editors -
58% of shoppers worry about AI and data privacy, while 42% see AI as an upselling tool rather than a helpful assistant, according to Omnisend’s latest survey.
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Roku, INCRMNTAL Partner to Unlock CTV Performance

MartechView Editors -
Roku partners with INCRMNTAL to enhance CTV ad measurement, providing real-time insights into campaign impact with AI-driven incrementality analysis.
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