MartechView Editors

Fleet Farm selects Amperity's Customer Data Cloud to modernize infrastructure and enhance loyalty. Expect personalized experiences & unified customer views. 

Comcast unveils Media360 for broadcasters and content owners to simplify video management across TV, OTT, and social, boost efficiency, and lower costs.

New Meta and Ovative paper reveals how omnichannel marketing unlocks untapped revenue. Stop optimizing for e-commerce only and boost total sales.

London-based martech startup POCKLA secures £1.6M to expand its AI-driven content platform, helping brands create impactful, data-driven content at scale.

Explore Gmail's new AI search features & how they work, including Gemini AI and data practices. Uncover potential privacy risks & user recommendations.

EY study: 73% of US consumers changed buying due to price increases. Private labels gain traction, but quality drives brand return.

McDonald's partners with the Minecraft movie, offering in-game perks and collectibles to tap into the game's massive Gen Z/Millennial fanbase.

Kargo and Ovative powered American Eagle's back-to-school campaign with personalized CTV, web, and social ads, achieving a 2x sales lift.

H&M's digital revamp, featuring Charli XCX and shoppable event content, aims to inspire and convert Gen Z and Alpha consumers. 

IAB report reveals slow but satisfying AI adoption in media. Experts urge strategic planning to avoid falling behind competitors.