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Brands Still Undervalue Valentine’s Day in 2025, Omnisend Finds

MartechView Editors -
Omnisend data shows many brands skipped Valentine’s campaigns in 2024 despite the holiday driving 20% of Q1 revenue. Will 2025 see a shift in strategy?
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Amplitude Launches Guides and Surveys to Boost User Engagement

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Amplitude introduces in-product Guides & Surveys, leveraging AI and behavioral data to enhance onboarding, feature adoption, and personalized user experiences.
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Amazon Prime Value Drops 47% After Ads: LoopMe Research

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LoopMe's latest survey shows Amazon Prime's value perception has halved since ads were introduced, with younger demographics driving cancellations and shifting preferences.
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Dentsu & Adobe Launch GenStudio for Scalable Personalization

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Dentsu’s Adobe GenStudio dentsu+ streamlines content creation, targeting, and personalization, helping marketers boost efficiency and campaign effectiveness at scale.
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Samsara Debuts Super Bowl Ad Highlighting Driver Safety

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Samsara unveils its first Super Bowl ad, showcasing how AI Dash Cams protect drivers and enhance road safety. Watch "Hits That Don’t Happen" during the Big Game.
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Google’s Gemini AI May Include Ads, Says Sundar Pichai

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Sundar Pichai teases ad integration for Gemini AI, balancing monetization with user experience as Google explores new strategies amid rising AI competition.
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InMoment Launches AI-Powered Competitor Intelligence Tool

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InMoment unveils Competitor Intelligence, a generative AI tool that transforms competitor review data into actionable insights for smarter, faster decision-making.
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YouTube Tops Social Media; Digital Ad Spend Hits $1.1 Trillion

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YouTube leads social platforms with 16% more users than WhatsApp. Digital ad spend soars to $1.1T in 2024, with AI and social media driving marketing innovation.
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Havas Acquires Majority Stake in Channel Bakers

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Havas strengthens e-commerce expertise with Channel Bakers, a leader in retail media innovation, enhancing Havas Market's global performance capabilities.
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Evorra and ID5 Partner for Privacy-First Audience Solutions

MartechView Editors -
Evorra teams up with ID5 to deliver scalable, privacy-compliant audience targeting, replacing cookies and boosting performance for global advertisers.
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