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Retail Media Gets a Measurement Boost at CES

MartechView Editors -
Albertsons partners with TransUnion, and DoorDash teams with The Trade Desk at CES, boosting retail media targeting and measurement capabilities.
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InMarket Launches LCI for Auto, Driving Sales Lift for Advertisers

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InMarket's LCI for Auto offers automotive brands closed-loop attribution, measuring sales and visits to optimize campaigns, boost ROI, and analyze consumer behavior.
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Nium Expands Travel Payments with Diners Club International Card

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Nium launches the Diners Club International Card, boosting payment flexibility for travel intermediaries and reinforcing its leadership in travel payments.
Martech

Marketing Priorities for 2025

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MartechView tracks the trends and technologies moving marketing teams in the new year and how to action the dream.
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AI’s Rise: Fueled by Advertising Dollars

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With a projected $900B market opportunity, the AI industry is poised for significant growth, attracting both established tech giants and a wave of new startups.
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WooCommerce Selects Affirm as Default Pay-Over-Time Provider

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WooCommerce and Affirm team up to offer flexible payment plans, including "Pay in 30," as a default in WooPayments—boosting sales and customer satisfaction!
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Saks Acquires Neiman Marcus, Creates Luxury Retail Giant

MartechView Editors -
Saks Fifth Avenue acquires Neiman Marcus for $2.7B, creating a luxury retail giant focused on personalized shopping through data and innovation.
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Prosus to Acquire Despegar for $1.7B

MartechView Editors -
Latin America’s travel leader Despegar to be acquired by Prosus for $19.50/share in cash, boosting market presence and growth with Prosus' expertise.
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NEC X Invests in Clikr, AI-Powered Video Platform for Brands

MartechView Editors -
NEC X invests in Clikr, an AI platform helping brands boost engagement, sales, and loyalty with user-generated video content.
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MessageGears, Smartling Unite for AI-Driven Email Localization

MartechView Editors -
MessageGears + Smartling: AI-powered email localization for global brands, delivering personalized experiences and boosting engagement across markets.
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