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How to Optimize Ad Spend in 2025: Insights from Dreamdata

Discover insights from Dreamdata’s B2B GTM Benchmarks 2024, covering ad spend trends, customer journeys, and strategies to optimize your marketing for 2025.

5 Underrated Tools to Boost Your B2B PPC Performance

Discover five powerful yet underrated tools to optimize your B2B PPC campaigns, improve conversions, and maximize ROI. Elevate your PPC strategy today!

Worldmobile.com Wins ITB Innovator 2025 for Unlimited eSIM

Worldmobile.com earns ITB Innovator 2025 for its unlimited global travel eSIM, offering seamless, affordable, and reliable connectivity in 120+ destinations.

UK Creatives Fight AI Content Theft with ‘Make it Fair’

The UK’s creative industries launched 'Make it Fair' to oppose AI firms using content without permission as the government is considering weakening copyright laws.

Shoppers Skeptical of AI in Retail, Cite Trust and Privacy Concerns

58% of shoppers worry about AI and data privacy, while 42% see AI as an upselling tool rather than a helpful assistant, according to Omnisend’s latest survey.

Roku, INCRMNTAL Partner to Unlock CTV Performance

Roku partners with INCRMNTAL to enhance CTV ad measurement, providing real-time insights into campaign impact with AI-driven incrementality analysis.

RiksTV Extends Partnership with Hansen for Cloud Transformation

RiksTV upgrades to Hansen CCB in the cloud, boosting flexibility, scalability, and cost savings as part of its AWS-powered digital transformation journey.

Why Email Marketing is Crucial for Lead Generation

Discover why email marketing remains a powerful lead generation tool, offering personalization, high ROI, and effective nurturing strategies.

Marketing Mix Modeling: A Shift to Data-Driven Insights

Marketing leaders turn to Marketing Mix Modeling (MMM) for better ROI and strategy optimization, aided by genAI, to overcome challenges in digital attribution.

Salesforce, Google Expand AI Partnership for Smarter Agents

Salesforce and Google deepen AI partnership, integrating Gemini with Agentforce to enhance autonomous agents, data access, and trust for enterprise AI innovation.

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