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Keen, MADTECH.AI Partner for End-to-End Marketing Mix Engine

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Keen Decision Systems and MADTECH.AI unite to launch an all-in-one MarTech platform for real-time MMM, planning, and seamless campaign management.
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Brightcove Strengthens Partnerships to Enhance Video Solutions

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Brightcove integrates with Acquia DAM to streamline video creation, management, and distribution, boosting efficiency and driving better marketing results.
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CallRail Tracks Leads from AI Search Engines

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CallRail adds features to track leads from AI-powered search engines like ChatGPT and Gemini, offering businesses accurate attribution and insights into AI's marketing impact.
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Psympl Launches Psychographic AI for Personalized Marketing

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Psympl's "Psychographic AI" analyzes consumer motivations, enabling financial services to deliver personalized campaigns, boost conversions, and build stronger connections.
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Iterable Unveils AI-Powered Winter Release for Deeper Customer Connections

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Iterable’s Winter Release introduces AI-powered tools—Frequency Optimization, Brand Affinity Insights, and Journey Recommendations—to personalize, engage, and grow.
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Grammarly Acquires Coda, Reimagines Productivity with AI

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Grammarly acquires Coda, merging AI writing with flexible productivity tools to create an AI-powered platform for knowledge, workflows, and generative agents.
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VeraViews and OnDemand: AI-Powered Ad Fraud Fight

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VeraViews teams up with AIREV's OnDemand AI to boost its Proof of View system, fighting ad fraud with real-time AI, automation, and transparent campaign data.
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Madhive AI Boosts CTV Campaigns for LifebrandsD2C

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Madhive and LifebrandsD2C partnered to use AI-powered CTV targeting, resulting in a 2.1x increase in homepage visits and a 32% decrease in CPA for a finance client.
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AI Transforms Ad Creation: Instreamatic 2025 Survey Report

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Instreamatic's 2025 report, in partnership with AIIA & King Street Ventures, reveals how AI is revolutionizing ad production with faster timelines, personalized campaigns, and enhanced creativity.
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LoopMe Acquires Chartboost to Expand Mobile Advertising Reach

MartechView Editors -
LoopMe acquires Chartboost, a mobile ad platform, to strengthen its AI-powered brand advertising platform and expand its reach in the mobile app ecosystem.
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