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Viant, Disney Expand Partner for Enhanced CTV Advertising

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Viant and Disney deepen their partnership to enhance CTV ad campaigns, using advanced tech for better audience targeting and performance.
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Calix Upgrades ECB for Enhanced Broadband Marketing

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Calix's enhanced Electronic Content Builder empowers broadband providers to create engaging campaigns, boost customer engagement, and drive revenue growth.
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Hera Group and Bain Partner to Accelerate AI Adoption

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Hera Group, Bain & Company partnered to implement a three-phase AI initiative, leveraging genAI to enhance operational efficiency and customer experience.
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GMS Revolutionizes Advertising with Generative Response Ads

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GMS introduces AI-powered ad format that allows consumers to have real-time conversations with brands directly within ad spaces, redefining digital engagement.
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Take The Win: A New Era of Positive Social Media

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Take The Win is a refreshing take on social media, focusing on celebrating daily wins and building positive communities. Designed by a former Chicago Bulls executive, this platform aims to foster mental well-being and personal growth.
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AI-Fluent CMOs Boost Business Value: Infosys CMO Radar 2024

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Infosys CMO Radar 2024: AI-savvy CMOs boost marketing, decision-making, and influence. Key tactics reveal how to maximize AI’s value in marketing.
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Netcore Cloud Uses Google AI to Boost Customer Engagement

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Netcore Cloud and Google Cloud revolutionize CX with AI-powered discovery, search, and marketing, driving engagement and growth with generative AI.
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AppsFlyer’s AI-Powered Protect360 Shields Marketers from Fraud

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AppsFlyer's Protect360 uses AI to detect and prevent fraud, protecting marketers from losses and ensuring accurate data for smarter decisions.
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MINT Partners with Celonis to Revolutionize Advertising Workflow

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MINT and Celonis are joining forces to empower businesses with cutting-edge process intelligence. This collaboration will streamline media planning, buying, and execution, leading to increased efficiency, reduced costs, and improved ROI.
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Rate Insurance Leverages AI to Enhance Customer Experience

MartechView Editors -
Incognia’s fraud prevention tech enhances Grubhub security, protecting customers and delivery partners from fraud.
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