58% of shoppers worry about AI and data privacy, while 42% see AI as an upselling tool rather than a helpful assistant, according to Omnisend’s latest survey.
RiksTV upgrades to Hansen CCB in the cloud, boosting flexibility, scalability, and cost savings as part of its AWS-powered digital transformation journey.
Marketing leaders turn to Marketing Mix Modeling (MMM) for better ROI and strategy optimization, aided by genAI, to overcome challenges in digital attribution.
Salesforce and Google deepen AI partnership, integrating Gemini with Agentforce to enhance autonomous agents, data access, and trust for enterprise AI innovation.
Klaviyo's new B2C CRM helps brands like Dollar Shave Club and Daily Harvest unify data, AI, and marketing for seamless, personalized customer experiences.
FullEnrich secures $2M seed funding to enhance global data enrichment, expand in key markets, and boost product development for businesses like Mastercard.
Etsy focuses on personalized shopping and discovery, investing in AI and app improvements instead of price wars, aiming for long-term growth and engagement.
Coca-Cola launches Simply Pop, a fruit-forward prebiotic soda with gut health benefits, targeting Gen Z and millennials with a bold, experiential marketing push.
