MartechView Editors

VeraViews teams up with AIREV's OnDemand AI to boost its Proof of View system, fighting ad fraud with real-time AI, automation, and transparent campaign data.

Madhive and LifebrandsD2C partnered to use AI-powered CTV targeting, resulting in a 2.1x increase in homepage visits and a 32% decrease in CPA for a finance client.

Instreamatic's 2025 report, in partnership with AIIA & King Street Ventures, reveals how AI is revolutionizing ad production with faster timelines, personalized campaigns, and enhanced creativity.

LoopMe acquires Chartboost, a mobile ad platform, to strengthen its AI-powered brand advertising platform and expand its reach in the mobile app ecosystem.

Voxology acquires Integrated Research's testing solutions, enhancing its CPaaS offering and commitment to top-notch customer experience solutions.

Viasat's survey shows passengers value affordable, high-quality Wi-Fi, seamless connectivity, personalized entertainment, and tech-driven in-flight innovation.

LexisNexis acquires IDVerse to enhance AI-driven fraud detection, strengthen document authentication, and combat deepfakes against evolving threats.

Canto's PIM solution streamlines workflows, centralizes product data, and enables consistent omnichannel experiences with AI, permissions, and analytics.

AI-powered personalization transforms retail by enabling targeted campaigns, enhancing customer experiences, and boosting sales through generative AI.

Omnicom acquires Interpublic in a stock deal, creating a marketing powerhouse. Combined company boasts 100k+ experts & $25.6B in revenue. Expected to close in 2H 2025.