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EPAM Acquires First Derivative to Boost Financial Services

MartechView Editors -
EPAM Systems boosts its financial services presence by acquiring First Derivative, enhancing AI solutions, and expanding its service offerings.
News

DoorDash Boosts Ad Platform for Restaurants and CPG Brands

MartechView Editors -
DoorDash's new ad platform features offer advanced targeting, insights, and offsite media tools, helping businesses connect with consumers and drive growth.
News

Corona’s Short-form Campaign Drives Festival Awareness

MartechView Editors -
Corona used YouTube Shorts to boost festival visibility, driving high engagement and ticket sales.
News

Commerce Video: A Growing Trend with Challenges

MartechView Editors -
Commerce video is growing among retailers but needs better content, targeting, and collaboration to engage consumers and drive successful campaigns.
News

Bluecore Introduces Experimentation Hub for Retail Marketing

MartechView Editors -
Bluecore's AI-powered Experimentation Hub lets retailers test marketing strategies, automates analysis, and offers insights for better engagement and revenue.
News

2X Solutions: AI-powered Sales Outreach Platform

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2Quip's new e-commerce Storefronts enable equipment owners to create online rental shops, enhancing CX and revenue with upselling and mobile optimization.
News

2Quip Launches Storefronts for Equipment Rentals

MartechView Editors -
2Quip's new e-commerce Storefronts enable equipment owners to create online rental shops, enhancing CX and revenue with upselling and mobile optimization.
Adtech

Google’s Cookie Shift: Tackling Uncertainty in Digital Ads

MartechView Editors -
Google's delay in deprecating third-party cookies confuses the digital ad industry, raising concerns about measurement, addressability, and consumer trust.
News

Volkswagen Leverages AI for Enhanced Customer Experience

MartechView Editors -
Volkswagen's new app offers improved customer support, troubleshooting assistance, and personalized information, enhancing the overall ownership experience.
News

Scaled Agile Revamps Partner Program with Elite Tiers

MartechView Editors -
Scaled Agile launches Platinum & Diamond tiers for Global Partners, providing enhanced benefits and support for large-scale business agility transformations.
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