Featured Posts Archives - Page 12 of 38

People

James Evans on Amplitude’s Bold AI Vision and Strategy

Khushbu Raval - July 7, 2025

James Evans, Head of AI at Amplitude, shares insights on outcome-driven AI agents, responsible practices, and the future of product analytics in this exclusive interview.

News

Is AI Reshaping Ad Agencies for Good?

MartechView Editors - July 2, 2025

Barclays downgrades top ad holding companies, citing short-term AI disruption. Analysts foresee long-term adaptation and new opportunities.

People

Edition 2: Sharp Minds Decoding Tech’s Next Wave

Khushbu Raval - July 1, 2025

Explore MartechView’s expert lineup sharing insights on AI, data, CX, and the future of marketing innovation.

People

Is Smart Monetization the New Product Differentiator?

Khushbu Raval - June 26, 2025

Chargebee CMO Guy Marion reveals how to scale a SaaS business with savvy PLG, retention-first strategies, and usage-based pricing. Learn what drives SaaS growth.

Martech

What the Latest Marketing Stats Reveal About Your Brand

Gianluca Ferruggia - June 25, 2025

Explore the top 2025 marketing stats from DesignRush—AI, e-commerce, SEO, PPC, and more—your roadmap to staying competitive in a fast-changing world.

People

Jeff Kaplan on AI, Ad Fraud, and the Future of Media Buying

Khushbu Raval - June 24, 2025

TARA Media CEO Jeff Kaplan shares insights on AI-driven media buying, ad fraud detection, and why trust and data transparency will define the next decade.

People

Adam Greco on the Future of CDPs: AI, Data Activation, and the Composable Revolution

Khushbu Raval - June 23, 2025

Adam Greco of Hightouch discusses AI's impact on CDPs, shifting from data collection to activation, and the rise of composable architectures for customer intelligence.

Loyalty

Can AI in Retail Win Trust Before It Loses Customers?

Stamatis Astra - June 20, 2025

As AI reshapes retail, trust is now the true currency. Learn how brands can implement ethical AI to enhance customer loyalty—not risk it.

Personalization and Privacy

Is Slack’s AI Move a Data Sovereignty Showdown?

Khushbu Raval - June 17, 2025

The 0rcus CEO warns that Slack's new AI terms are a "power grab," threatening data sovereignty and forcing vendor lock-in. Read the full analysis.

Personalization and Privacy

From Buzzword to Breakthrough: Can AI Finally Deliver True Personalization?

Dean de la Peña - June 16, 2025

Beyond segmentation: AI and real-time data finally deliver truly personal experiences, aligning brands with consumer values and intent.