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Martech

Is Your Martech Stack Ready for Agentic AI?

Eleanor Hecks -
Agentic AI is redefining marketing automation — turning insights into action. Here’s how to prepare your stack for autonomous, intelligent decision-making.
Adtech

Adtech’s New Secret Weapon: The IP Signal

Ross Lewis -
With cookies fading and fraud rising, adtech is rebuilding trust on a new foundation — verified IP intelligence that defends every impression.
Campaign Orchestration

How Brands Turned Halloween Into a Global Spectacle

Khushbu Raval -
From Fanta’s horror icons to Dunkin’s spider donuts, the best Halloween campaigns of 2025 proved October is the year’s boldest marketing playground.
Personalization and Privacy

Tariffs Test How Much Price Pain Shoppers Can Take

Guru Hariharan -
As tariffs drive new price hikes, brands face a tough choice: absorb costs or risk shopper defection. AI and pricing agility may decide who wins the cart.
Personalization and Privacy

AI and the New Rules of Business Adaptation

Chris Chib -
From personalization to predictive insights, AI is redefining how companies adapt, compete, and build trust in a fast-changing business landscape.
Adtech

The Future of Targeting Isn’t Audience or Contextual. It’s Quality.

Christopher Morse -
Audience vs. contextual? The real win is in the blend. Quality audience data and contextual signals together define the next era of smart, ethical targeting.
Adtech

The Canaries of Marketing’s AI Revolution

Ted McNulty -
Performance marketers are signaling the next big shift — in-housing, AI automation, and accountability are redefining how modern marketing gets done.
CX

Customers Trust You, Not Your AI. Here’s Why.

Isabelle Zdatny -
Qualtrics 2026 report finds AI, personalization, and privacy gaps erode trust, showing CX improvements alone aren’t enough to retain customers.
Campaign Orchestration

Festive Feasts & Neon Gifts: Europe’s 2025 Holiday Hit Parade

Khushbu Raval -
Explore the top 2025 holiday shopping campaigns in Europe—Sainsbury’s, McDonald’s, John Lewis, Coca-Cola, and LEGO showcase creative festive brilliance.
People

Edition 3: Sharp Minds Decoding Tech’s Next Wave

Khushbu Raval -
Explore MartechView’s expert lineup sharing insights on AI, data, CX, and the future of marketing innovation.
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