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Personalization and Privacy

Can Marketers Personalize Without Invading Privacy?

Eleanor Hecks -
Marketers seek a balance between ethical personalization, data security, and AI-reshaped marketing approaches without crossing privacy boundaries.
Martech

Is Longer Better? The Truth About Extended Retail Sales

Sai Koppala -
Are extended sales events boosting profits or inflating numbers? Discover why data and tech investments are key to decoding retail sales success.
CX

How CPG Leaders Used AI to Boost Prime Day Sales

Bill Schneider -
CPG leaders harnessed AI-driven, real-time bidding to boost Prime Day sales, focusing on incremental growth and smart spend, not just bigger budgets.
Martech

Why Enrollment Systems Fail Without an Operational Blueprint

Marcelo Parravicini -
Colleges struggle with enrollment due to siloed systems and lack of integration. Success needs a clear operational plan that unifies teams, data, and processes.
Martech

Is MarTech’s Future Big Platforms or Niche AI Tools?

Khushbu Raval -
Generative AI is reshaping MarTech, driving consolidation around major platforms and a surge of specialized tools. Success lies in mastering both.
Adtech

Is Agentic AI Turning Ads into On-Demand Services?

Justin Choi -
Agentic AI could shift ads from unwanted interruptions to valuable, on-demand services—reshaping how brands connect with consumers.
Martech

AI Isn’t Taking Jobs—It’s Giving Marketers More Time to Think

Khushbu Raval -
CMO Amanda Cole explains how integrating AI tools has saved hundreds of hours, reshaped workflows, and challenged the myths about machines replacing humans.
Mobile and App Marketing

Unlocking Mobile Growth: Why Tracking Powers Partnerships

Katie Spurkeland -
As mobile commerce surges, brands must rethink tracking. Learn how to fix attribution gaps and unlock growth with SDKs, MMPs, and smarter partner strategies.
Adtech

AI Is Fueling a Surge of Low Quality Recipe Sites

Tomer Felach -
AI-generated recipes are flooding the web, raising concerns about authenticity, ad placement risks, and brand safety in the booming digital food space.
Martech

Blurring Boundaries: Why Marketers Need Unified Profiles

Joshua Johnson -
Work and life overlap, making unified identity profiles essential. Learn how Ideal Person Profiles help marketers deliver smarter, cross-channel engagement.
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