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Adtech

The Canaries of Marketing’s AI Revolution

Ted McNulty -
Performance marketers are signaling the next big shift — in-housing, AI automation, and accountability are redefining how modern marketing gets done.
CX

Customers Trust You, Not Your AI. Here’s Why.

Isabelle Zdatny -
Qualtrics 2026 report finds AI, personalization, and privacy gaps erode trust, showing CX improvements alone aren’t enough to retain customers.
Campaign Orchestration

Festive Feasts & Neon Gifts: Europe’s 2025 Holiday Hit Parade

Khushbu Raval -
Explore the top 2025 holiday shopping campaigns in Europe—Sainsbury’s, McDonald’s, John Lewis, Coca-Cola, and LEGO showcase creative festive brilliance.
People

Edition 3: Sharp Minds Decoding Tech’s Next Wave

Khushbu Raval -
Explore MartechView’s expert lineup sharing insights on AI, data, CX, and the future of marketing innovation.
Personalization and Privacy

Is the Future of Personalization About More Data, or Smarter Data?

Dean de la Peña -
Marketing’s next leap isn’t about more data—it’s about the right data. Precision over volume drives trust, intent-driven engagement, and real results.
Customer Data Platform (CDP)

The AI-Powered CDP: A New Era for Customer Data Management

Eleanor Hecks -
Unlock the power of AI-powered CDPs to unify data, predict customer needs, and deliver personalized, real-time marketing at scale.
Loyalty

The Treat Economy: How Small Luxuries Boost Retail Returns

Guru Hariharan -
As shoppers favor small indulgences over big splurges, the rising “treat economy” can help retailers capture loyalty and margin this holiday season.
Campaign Orchestration

Inside 2025’s Holiday Marketing Playbook: What We Know So Far

Khushbu Raval -
From Macy’s to Urban Outfitters, see how brands blend emotion, humor, and speed to drive holiday sales in a leaner 2025 market.
People

Agile Marketers Win: Elizabeth Maxson on AI, Composability and Creativity

Khushbu Raval -
Elizabeth Maxson reveals how AI-driven composable content empowers marketers to scale personalization and spark creativity in 2025.
Personalization and Privacy

Using Behavioral Data to Drive Authentic Customer Relationships in a Digital World

Chris Bretschger -
Discover how behavioral data helps brands move beyond personalization to build genuine, trust-driven customer relationships in a digital-first world.
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