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Featured Posts

Featured posts

Campaign Orchestration

Big Spikes, Small Truths: The Myth of Promo-Day Performance

Maor Sadra -
Seasonal sales surges don’t mean your ads worked. INCRMNTAL shows why promo-day spikes mislead marketers—and why incrementality, not attribution, reveals real impact.
Campaign Orchestration

Black Friday Speed Demands AI, Not Dashboards

Guru Hariharan -
With $10.8B spent online last Black Friday, retailers can’t keep up with human-paced decisions. AI assistants and agents now drive real-time actions across Turkey 5.
Martech

Marketing Measurement Isn’t a Science — But It Can Be

Thomas Vladeck -
Marketing loves data but fears uncertainty. To earn its credibility, measurement must grow up—testing, validating, and embracing the science behind every spend.
Adtech

Digital Omnibus: The EU’s Bold Move to Rewrite the AdTech Rulebook

Khushbu Raval -
Europe’s new Digital Omnibus could end cookie fatigue, reshape AI data rights, and centralize enforcement—marking a seismic shift for the adtech industry.
Customer Service

When Self-Service Stops Serving the Customer

Bryan Cheung -
Liferay’s 2025 report reveals how broken self-service erodes trust. Martech teams must fix friction by designing experiences that flow—not frustrate.
People

The Spotify of Food? How Noahs Plans to Rewrite Retail, Restaurants, and the Future of Eating

Khushbu Raval -
CEO Daniel Baven says food service is heading for its “iPhone moment.” Retailers will become kitchens, restaurants will become experiences—and the entire food economy will shift to an IP-powered platform.
Campaign Orchestration

How AI Became Amazon’s Secret Black Friday Engine

Khushbu Raval -
From tailored deals to fraud detection, AI now powers every moment of Amazon’s Black Friday—turning chaos into a seamless, predictive shopping experience.
Adtech

Is Advertising Finally Trading Hype for Clarity?

Mateusz Jędrocha (MJ) -
At Advertising Week, AI met accountability and marketers made a case for simplicity. The industry may just be growing up—and getting smarter.
Campaign Orchestration

GenAI Search Is Rewriting the Shopper’s Playbook

Guru Hariharan -
Generative AI is collapsing the shopper journey into one smart conversation. Here’s how brands can stay visible when discovery goes conversational.
Martech

Predictive AI Turns Marketing from Guesswork to Genius

Dean de la Peña -
Resonate’s Dean de la Peña explores how predictive AI replaces gut-driven marketing with precision, foresight, and creativity grounded in real consumer intent.
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