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Campaign Orchestration

Tech Doesn’t “Get” the Super Bowl — and the Data Shows Why

Nataly Kelly -
Super Bowl LX analysis shows tech ads underperformed others by 47%, highlighting why emotion, clarity and storytelling matter more than features.
Martech

The End of the Predictable B2B Buyer Journey

Allen Bonde -
AI is reshaping B2B marketing as buyers research with AI tools first. Success now depends on responding to real-time intent rather than relying on static personas.
Martech

Marketing That Predicts, Not Reacts

Dean de la Peña -
Resonate says predictive AI—grounded in values and real-time signals—can forecast consumer behavior and turn marketing from guesswork into measurable growth.
Martech

Brands Turn First-Party Data Into Revenue

Grigori Melnik -
As privacy tightens and AI advances, brands are transforming first-party data from a marketing tool into a scalable, revenue-generating asset.
Martech

Autonomous AI Agents Move From Hype to Teammate

Lisa Sharapata -
Five principles for making autonomous AI agents accountable in digital marketing—clear guardrails, orchestration, real-time decisions, measurement and human leadership.
Martech

Global Brands Must Treat Language Tech as Part of the Growth Stack

Jason Hemingway -
As AI reshapes marketing, multilingual content moves from afterthought to growth engine—turning language tech into core infrastructure for global brands.
Martech

CMOs Should Turn Calendars Into a Marketing Channel

Joep Leussink -
As search and social grow less reliable, digital calendars offer CMOs a permission-based, high-intent channel for timely engagement without cookies or costly ads.
Campaign Orchestration

Super Bowl 2026: When the Commercials Became Bigger Than the Game

Khushbu Raval -
The Super Bowl was once a football game interrupted by commercials. In 2026, it has become a marketing ecosystem interrupted by football.
Featured Posts

AI Marketing Needs More Than Behavioral Data

April Miller -
Relying only on behavioral data limits AI marketing. Integrating context, intent, and human insight creates smarter, more trusted, and more effective campaigns.
CX

Part 4: The Future of Marketing Isn’t Smarter Tools — It’s Smaller Human Teams

Khushbu Raval -
Experts predict 2026 marketing will be shaped by agentic AI, trust-driven strategies and human judgment, as AI replaces tasks, not talent.
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