Martech

As holiday traffic surges, brands must strike a balance between sales and privacy. A marketer’s 12-step guide to cleaner consent, stronger trust, and smarter data use.

Holiday shopping is now a months-long marathon of discovery. Brands that show up early, fuel exploration, and stay consistent—not just cheaper—win the 2025 season.

Seasonal sales surges don’t mean your ads worked. INCRMNTAL shows why promo-day spikes mislead marketers—and why incrementality, not attribution, reveals real impact.

With $10.8B spent online last Black Friday, retailers can’t keep up with human-paced decisions. AI assistants and agents now drive real-time actions across Turkey 5.

Marketing loves data but fears uncertainty. To earn its credibility, measurement must grow up—testing, validating, and embracing the science behind every spend.

Europe’s new Digital Omnibus could end cookie fatigue, reshape AI data rights, and centralize enforcement—marking a seismic shift for the adtech industry.

From tailored deals to fraud detection, AI now powers every moment of Amazon’s Black Friday—turning chaos into a seamless, predictive shopping experience.

At Advertising Week, AI met accountability and marketers made a case for simplicity. The industry may just be growing up—and getting smarter.

Generative AI is collapsing the shopper journey into one smart conversation. Here’s how brands can stay visible when discovery goes conversational.

Resonate’s Dean de la Peña explores how predictive AI replaces gut-driven marketing with precision, foresight, and creativity grounded in real consumer intent.