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Martech

Martech

Why 2025’s Sales Surges Left Retailers Short in 2026

Guru Hariharan -
Retail’s most significant events revealed a hard truth: promotions can’t convert demand without inventory—lessons for 2026 inside.
Martech

Ghost Signals: Why Bad Data is Sabotaging Your GTM Strategy

Lisa Sharapata -
Marketing’s biggest threat isn’t a lack of talent—it’s the "ghost signals" of flawed data. Discover why third-party intent is failing, how bot traffic is polluting your pipeline, and what it takes to stop sales from going rogue in the age of AI.
Martech

Go Global First: The Smarter B2B Growth Strategy

Chris Gladwin -
Why reinvent your business for new industries? Scaling what already works across global markets delivers faster, safer, more efficient B2B growth. Here's why.
Adtech

Will AdCP Be Advertising’s Next Great Standard?

Bob Walczak -
AdCP aims to standardize how AI agents buy and sell ads. But can the industry align long enough to make it work—or will it be another acronym that fades?
Adtech

Is the Store the Next Big Media Channel?

Ron Levac -
In-store media is redefining retail. With screens, sensors, and data, physical stores are turning into performance channels that rival digital for ROI.
Adtech

Can Cloud Curation Save the Open Internet?

Filippo Gramigna -
As walled gardens tighten control, ad tech’s future may hinge on cloud-powered curation—real-time, data-driven packaging that helps the open web compete.
Featured Posts

How to Win Holiday Sales Without Losing Public Trust

Tilman Harmeling -
As holiday traffic surges, brands must strike a balance between sales and privacy. A marketer’s 12-step guide to cleaner consent, stronger trust, and smarter data use.
Campaign Orchestration

Holiday Shoppers Want Discovery, Not Just Discounts

Bryan Hernandez -
Holiday shopping is now a months-long marathon of discovery. Brands that show up early, fuel exploration, and stay consistent—not just cheaper—win the 2025 season.
Campaign Orchestration

Big Spikes, Small Truths: The Myth of Promo-Day Performance

Maor Sadra -
Seasonal sales surges don’t mean your ads worked. INCRMNTAL shows why promo-day spikes mislead marketers—and why incrementality, not attribution, reveals real impact.
Campaign Orchestration

Black Friday Speed Demands AI, Not Dashboards

Guru Hariharan -
With $10.8B spent online last Black Friday, retailers can’t keep up with human-paced decisions. AI assistants and agents now drive real-time actions across Turkey 5.
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