News

The combined businesses will give businesses a social media performance engine to turn insights into action and impact—all fueled by AI. Social media manager Hootsuite is acquiring Luxembourg...

The Stripe integration enables faster go-to-market in new regions, frees up developer resources for other business priorities, and simplifies internal financial processes. Spryker, the leading...

A multichannel campaign features a QR code-powered web game and four “Game of Snacks” spots inspired by popular titles like Connect 4. Frito-Lay is leaning into...

Kristen Wiig reprises the bowl cut-touting cashier as part of the big-box store’s Circle Week promotional bonanza. Target is putting a familiar face behind its...

Chase Media Solutions connects customers to retail deals tailored to their spending directly through their bank app. JPMorgan Chase launched a business Wednesday that will help marketers...

The Kraft Sauces brand is tied to a “It’s not art. It’s Kraft” creative platform that includes a playful content series on TikTok, YouTube,...

Parent company Estée Lauder is embracing the e-commerce giant’s platform, and more brands plan to open storefronts there in the coming months. Over the years,...

IBM's latest campaign, in partnership with Adobe, warns brand managers and CMOs against “fishy” generative AI tools. IBM teamed up with creative agency Ogilvy and used...

The fast-fashion company has been shuttering hundreds of locations and growing its e-commerce, but said the pace of closures will slow this year. Four years...

The move to sell its proprietary AI-driven software contributes to the retailer’s business diversification strategy. The route optimization software marks a new offering sold through Walmart...