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TraceGains Acquires NutriCalc

MartechView Editors -
This acquisition by TraceGains fuels the development of future innovations to the product and provides an immediate benefit to customers. TraceGains, a compliance and networked...
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Pega Introduces New Generative AI Assistant

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Pega GenAI Knowledge Buddy will offer enterprises an alternative to interact with customers and employees through simple, conversational interfaces. Pegasystems Inc., an AI-decisioning and workflow...
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Refuel Agency Unveils Insights on Hispanic Advertising

MartechView Editors -
Bicultural Hispanics are 32% more likely to try brands which support a specific cause, Refuel Agency revealed.  A study from Refuel Agency, a multicultural marketing...
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Mastek Partners with Microsoft

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The collaboration between Mastek and Microsoft will provide integrated GenAI-powered solutions, facilitating the transition from a digital-first to an AI-first approach. Mastek, a trusted digital...
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Motion Agency Acquires 2.718 Marketing

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2.718 Marketing's bold strategic thinking and results-based approach aligned so seamlessly with Motion, elevating marketing strategy for their clients. Motion Agency, a marketing communications agency,...
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AppsFlyer Partners with MMA Global

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36% of the surveyed respondents prioritize risk mitigation more than business outcomes, AppsFlyer and MMA Global revealed. AppsFlyer, a mobile marketing analytics and attribution platform,...
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Cisco Debuts Smart Agent for Cisco AppDynamics

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Cisco AppDynamics will offer intelligent agent automation and management, helping customers onboard new applications faster. Cisco launched Smart Agent for Cisco AppDynamics, enabling agent lifecycle...
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EPAM Launches a Composable Suite of Retail Media Accelerators

MartechView Editors -
EPAM's Retail Media Orchestration Toolkit, developed on Google Cloud, is a set of composable cloud accelerators that allow retailers to work more effectively. EPAM Systems,...
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GoodFirms Uncovers Social Media Marketing Insights

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Around 32.9% of the businesses spend 25%-50% of their budget on social media marketing, GoodFirms unveiled. GoodFirms, a B2B ratings, and reviews platform, released its...
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Typeform Reveals Insights on Data Collection

MartechView Editors -
Forms that use phrases such as "be the first," "get early access," "members only," "only available," yield 25% higher completion rates, Typeform revealed. Typeform, an...
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