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SpartanNash Advances Retail Innovation

MartechView Editors -
As part of SpartanNash's commitment to customer-focused innovation, this Tally expansion follows the Company's investment in other food technology solutions.  Food solutions company SpartanNash, announced...
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Splice Partners with Instrument

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Splice and Instrument collaborated to launch a global brand campaign.  Stagwell agency, Instrument, a multi-disciplinary creative agency redefining brands and experiences, has partnered with Splice...
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Vericast Launches NXTDRIVE Customer Data Marketing Platform

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Vericast's NXTDRIVE Customer Data Marketing Platform unites, enriches, and activates first-party data across digital and print channels.  Vericast announced its NXTDRIVE customer data marketing platform...
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Pega Introduces GenAI Blueprint

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Pega GenAI Blueprint empowers business leaders to transform app ideas into interactive ‘application blueprints’ easily understood and collaborated on by all stakeholders. Pegasystems Inc., an...
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Grocers and Incisiv Unveil Digital Grocery Performance Insights

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According to the Grocers and Incisiv’s insights, AI-powered personalization is a key success driver in retail media revenue.  Incisiv, a next-generation industry insights firm that...
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Giift and JCB Forge Strategic Partnership

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JCB International brings its esteemed global payment expertise and a suite of financial products and services, aligning perfectly with Giift's commitment to innovation in...
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FreeWheel Debuts the Beeswax Inventory Desk

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The Beeswax Inventory Desk, an inventory curation service, is designed better to match buyer demand with premium video ad inventory supply. FreeWheel, a global technology...
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Engine Acquires Lift Bridge Consulting

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The acquisition is designed to bring unrivaled insights to marketers focused on the effectiveness of their media and marketing spending on sales dollars. Engine, an...
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DiGGrowth Launch GenAI Marketing Data Assistant

MartechView Editors -
DiGGi-GPT is a genAI powerhouse that is primed to assist marketers in deciphering insights from their marketing data, optimizing campaigns, and making data-driven decisions.  DiGGrowth...
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Conversica Upgrades GenAI Chat Feature

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The new Conversica Chat addition is trained solely on customer data, removing the need for fine-tuning public models.  Conversica, Inc., a provider of Conversational AI...
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