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Dentsu Unveils Unified Data and Technology Platform in India

MartechView Editors -
Dentsu launches dentsu.Connect in India, unifying data, technology and creativity to drive faster decisions and measurable business impact.
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CES 2026: Amazon Makes Its Case as a New Power Player in TV

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At CES, Amazon pitches advertisers on its ability to deliver reach, data and full-funnel results beyond traditional television.
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AI Is Quietly Rewriting How Consumers Decide What to Buy

MartechView Editors -
A new IBM–NRF study shows AI shaping shopping decisions before purchase, forcing retailers to rethink discovery, trust, and data readiness.
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Roku Embraces Outcome-Based Ads With iSpot Integration

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Roku becomes the first major streaming publisher to optimize ads directly on outcomes, deepening its partnership with iSpot to drive measurable ROI for brands.
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CES 2026: PepsiCo Taps AI Digital Twins to Reinvent Supply Chains

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At CES 2026, PepsiCo unveiled a first-of-its-kind partnership with Siemens and NVIDIA to use AI-powered digital twins to redesign plants and supply chains.
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Amazon’s ‘Buy For Me’ Sparks Backlash From Small Brands

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Merchants say Amazon’s AI-powered “Buy For Me” tool listed their products without consent, raising concerns over brand control, data use, and reputational risk.
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The Beer That Killed the Three-Minute Monologue

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Heineken’s new WhatsApp bot turns rambling voice notes into free beer vouchers, encouraging users to stop recording and start meeting up in real life.
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Roku and Nielsen: A Marriage of Big Data and Small Screens

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Nielsen and Roku ink a multiyear deal to unify streaming data and linear ratings, promising advertisers a clearer picture of a fragmented TV landscape.
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Horizon’s New OS: Because Robots Can’t Read the Room

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Horizon Media launches HorizonOS, an "open ecosystem" designed to favor human insight over the "closed loop" automation of major advertising holding companies.
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CES 2026: The Bernabéu Is Spotless: Real Madrid Signs a New Sweeper

MartechView Editors -
Roborock becomes the official cleaning partner of Real Madrid. From AI-robotic arms to 15 Champions League titles, "The Greatest" meets "The Greatest."
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