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Zevia Mocks AI to Sell Its All-Natural Soda

MartechView Editors -
Zevia's new "Real Soda for Real Humans" campaign uses AI anxiety as a marketing foil, continuing a strategy that ties artificial intelligence to artificial ingredients.
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Publicis Acquires AdgeAI to Predict Creative Performance

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Publicis Groupe has acquired AdgeAI, an AI-powered creative measurement platform, to give brands real-time insight into what content works and why — before they scale it.
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Marriott Bonvoy Shows What Happens Before the Game

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Marriott Bonvoy's new "Where Gameday Checks In" campaign spotlights pregame rituals at its hotels, timed to March Madness and building toward the FIFA World Cup.
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Celsius Holdings Bets on Brands, Not Just Beverages

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With $2.5 billion in revenue and three energy drink brands, Celsius Holdings is building an in-house creative studio and doubling down on culture to turn big brands into mega brands.
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Benjamin Moore’s New Ad Turns Paint Into a Family Portrait

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Benjamin Moore's latest "See The Love" campaign follows two siblings from childhood to adulthood, shot on 35mm film to sell the one quality paint rarely advertises: longevity.
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Talkdesk Unveils Tools to Manage AI and Human Agents Together

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Talkdesk launches its CXA Operations Center and enhanced analytics tools to help enterprises monitor, evaluate and govern AI agents alongside human workers.
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Klaviyo and Shopify Deepen Ties to Power Global Commerce

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Klaviyo and Shopify expand their integration with Locale Aware Catalogs, helping global brands deliver localized experiences across markets from a single platform.
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B2B Buyers Research Peers Before Talking to Sales

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New SurveyMonkey and Reddit research finds 83% of B2B decision-makers self-research before engaging sales, with peer communities overtaking vendor content as the most trusted source.
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Auxia Hits 100 Billion AI Marketing Decisions

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Auxia's agentic AI platform now delivers 400 million autonomous marketing decisions daily, as Fortune 500 clients ditch rules-based systems for real-time personalization.
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APAC Consumers Lose Trust in AI-Generated Brand Content

MartechView Editors -
New Klaviyo research finds only 5% of APAC shoppers fully trust AI-generated brand content, as "AI slop" emerges as the top threat to consumer loyalty.
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