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Wpromote Buys Giant Spoon to Fuse Data With Big Ideas

MartechView Editors -
Wpromote acquires Giant Spoon, creating a data-meets-creative agency built to win CMOs and CFOs alike as consolidation reshapes the marketing industry.
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BNPL Tops $1B as Cyber Monday Shoppers Click to Spend

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Cyber Monday hit $14.25 billion in U.S. online sales as BNPL topped $1B. Adobe, Salesforce, and Shopify report substantial holiday gains despite tech hiccups and economic strain.
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Amazon, Visa Join Forces to Build AI Shopping Agents

MartechView Editors -
Amazon and Visa team up to equip developers with tools for AI shopping agents, pushing agentic commerce forward as the industry races to define its future.
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Amazon Tests 30-Minute Delivery—and the Future of Retail

MartechView Editors -
Amazon pilots “Amazon Now,” offering 30-minute delivery in Seattle and Philadelphia as it races to outpace stores and rivals with ultra-fast logistics.
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Black Friday Is Bigger—But Somehow Less Exciting

MartechView Editors -
Black Friday 2025 delivered record sales but little frenzy. AI surged, perks mattered, and consumers paid the price as the once-iconic event stretched into a slow-burn season.
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Why Holiday Candy Rules Our Hearts—and Carts

MartechView Editors -
Why holiday candy triggers nostalgia, fuels scarcity hype, and keeps shoppers reaching for seasonal shapes and flavors. Inside the data behind 2025’s sweetest picks.
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McDonald’s Opens a Portal to the Upside Down

MartechView Editors -
McDonald’s Brazil teams with Netflix’s Stranger Things to launch an immersive, 80s-soaked campaign—complete with flickering signs, arcade kiosks, and an upside-down menu.
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Black Week Becomes the New Holiday Boss

MartechView Editors -
Black Week 2025 shattered records as U.S. ecommerce brands saw 36% more orders, rising AOVs, and a growing dependence on one high-stakes shopping week.
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Tariffs, AI Upheaval Threaten Artificial Tree Supply

MartechView Editors -
Tariffs and supply chain chaos led to the "most challenging year ever" for the $15B artificial Christmas tree industry, impacting costs and consumer demand.
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Omnicom and Interpublic Unite, Setting Leadership for a New Era

MartechView Editors -
Following its acquisition of Interpublic, Omnicom unveils its unified strategy and executive team, focusing on AI, identity, and connected commerce powered by the Omni platform.
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