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Domino’s Tests Interactive TV Ads in Europe

MartechView Editors -
Domino’s is the first in Europe to utilize Samsung Ads’ interactive GameBreaks unit, replacing standard commercials with remote-controlled trivia, resulting in a 31% uplift in brand consideration.
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Black Friday Online Sales Hit $11.8 Billion on AI Surge

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Online spending surged 9.1% on Black Friday, reaching a record $11.8B. The jump was fueled by an 805% increase in traffic using AI-powered shopping assistants.
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90% of Consumers Want Short Video Beyond Social Media

MartechView Editors -
A new Media.net study shows that short-form video is no longer confined to TikTok and Reels. 90% of U.S. consumers are ready to watch it on news and publisher sites.
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When CMOs Meet CFOs, Data Decides the Match

MartechView Editors -
Marketers say they lack the data to prove value as CFO scrutiny rises. New research shows only 21% are aligned—making unified systems the new power move.
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Uber Bets on Heartstrings in the Suburbs

MartechView Editors -
Uber’s new holiday ad tackles messy family moments and emotional travel as it doubles down on suburban riders—where value, convenience, and huge growth potential meet.
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SAP Launches EU AI Cloud to Guard Europe’s Digital Future

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SAP unveils EU AI Cloud, a full-stack sovereign platform built for Europe—uniting Cohere, Mistral, OpenAI and more to deliver compliant, flexible, multimodal AI without sacrificing data control.
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BKN301 Buys Planky to Power the Next Fintech Stack

MartechView Editors -
BKN301 secures new financing and acquires AI firm Planky, boosting its cloud-native banking architecture with real-time analytics, smarter automation, and next-gen fintech infrastructure.
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Ranketta Raises €1M to Decode the AI Search Shelf

MartechView Editors -
Czech startup Ranketta lands €1M to help brands track and boost visibility in AI search and AI shopping results—turning LLM recommendations into a measurable growth channel.
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Zappi Launches Brand Tracker Built for Real-Time Marketers

MartechView Editors -
Zappi’s new Brand Health Tracker delivers monthly consumer sentiment and unified brand, ad, and innovation insights—offering fast, affordable measurement for modern teams.
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SAS Launches Data Maker on Microsoft Marketplace

MartechView Editors -
SAS rolls out Data Maker on Microsoft Marketplace, offering secure, enterprise-grade synthetic data generation to accelerate AI development without exposing sensitive data.
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