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Roku and Nielsen: A Marriage of Big Data and Small Screens

MartechView Editors -
Nielsen and Roku ink a multiyear deal to unify streaming data and linear ratings, promising advertisers a clearer picture of a fragmented TV landscape.
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Horizon’s New OS: Because Robots Can’t Read the Room

MartechView Editors -
Horizon Media launches HorizonOS, an "open ecosystem" designed to favor human insight over the "closed loop" automation of major advertising holding companies.
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CES 2026: The Bernabéu Is Spotless: Real Madrid Signs a New Sweeper

MartechView Editors -
Roborock becomes the official cleaning partner of Real Madrid. From AI-robotic arms to 15 Champions League titles, "The Greatest" meets "The Greatest."
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CES 2026: Samsung’s New Projector: A Screen That Refuses to Sit Still

MartechView Editors -
Samsung unveils The Freestyle+, an AI-powered portable projector that adjusts to curtains and corners. Experience "point and play" cinema anywhere, anytime.
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Wodan AI Raises €2M to Run AI on Encrypted Data

MartechView Editors -
European startup Wodan AI secures €2 million to advance homomorphic encryption, allowing AI models to operate on sensitive data without decryption.
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Meta Bets Big on New AI Models for 2026

MartechView Editors -
Meta is developing new image, video, and text AI models for 2026 as it tries to regain ground in an increasingly crowded AI race.
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Agentic AI May Redraw Pharma–Doctor Engagement

MartechView Editors -
A new Doceree report predicts agentic AI will reshape how drugmakers engage clinicians—embedding intelligence directly into clinical workflows by 2027.
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Viant, iHeartMedia Unite to Bring Audio Fully Programmatic

MartechView Editors -
Viant integrates with iHeartMedia to extend AI-powered, addressable programmatic advertising across podcasts, streaming audio, and broadcast radio.
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MoEngage Raises $180M to Scale AI-Driven Engagement

MartechView Editors -
MoEngage extends its Series F to $280M as enterprises shift from legacy marketing clouds to AI-led customer engagement across marketing and product teams.
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RainFocus Unveils Base Module for Scalable Event Programs

MartechView Editors -
RainFocus launches Base Module, a streamlined toolkit designed to help teams run high-volume, repeatable events with consistent branding and governance.
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