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Amperity Launches AI Agent to Turn Data Into Action

MartechView Editors -
Amperity unveiled its Customer Data Agent, an enterprise AI tool designed to help marketers move from insight to activation using unified customer data.
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Swap Raises $100 Million to Expand Global E-Commerce Platform

MartechView Editors -
London-based Swap raises $100 million in Series C funding to scale its unified logistics and payments platform for global e-commerce brands.
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Snowflake Brings Google’s Gemini AI Directly to Enterprise Data

MartechView Editors -
Snowflake expands its partnership with Google Cloud, bringing Gemini AI models into Cortex AI for secure, governed enterprise intelligence at scale.
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Dentsu Unveils Unified Data and Technology Platform in India

MartechView Editors -
Dentsu launches dentsu.Connect in India, unifying data, technology and creativity to drive faster decisions and measurable business impact.
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CES 2026: Amazon Makes Its Case as a New Power Player in TV

MartechView Editors -
At CES, Amazon pitches advertisers on its ability to deliver reach, data and full-funnel results beyond traditional television.
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AI Is Quietly Rewriting How Consumers Decide What to Buy

MartechView Editors -
A new IBM–NRF study shows AI shaping shopping decisions before purchase, forcing retailers to rethink discovery, trust, and data readiness.
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Roku Embraces Outcome-Based Ads With iSpot Integration

MartechView Editors -
Roku becomes the first major streaming publisher to optimize ads directly on outcomes, deepening its partnership with iSpot to drive measurable ROI for brands.
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CES 2026: PepsiCo Taps AI Digital Twins to Reinvent Supply Chains

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At CES 2026, PepsiCo unveiled a first-of-its-kind partnership with Siemens and NVIDIA to use AI-powered digital twins to redesign plants and supply chains.
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Amazon’s ‘Buy For Me’ Sparks Backlash From Small Brands

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Merchants say Amazon’s AI-powered “Buy For Me” tool listed their products without consent, raising concerns over brand control, data use, and reputational risk.
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The Beer That Killed the Three-Minute Monologue

MartechView Editors -
Heineken’s new WhatsApp bot turns rambling voice notes into free beer vouchers, encouraging users to stop recording and start meeting up in real life.
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