News

Snowflake expands its partnership with Google Cloud, bringing Gemini AI models into Cortex AI for secure, governed enterprise intelligence at scale.

Dentsu launches dentsu.Connect in India, unifying data, technology and creativity to drive faster decisions and measurable business impact.

At CES, Amazon pitches advertisers on its ability to deliver reach, data and full-funnel results beyond traditional television.

A new IBM–NRF study shows AI shaping shopping decisions before purchase, forcing retailers to rethink discovery, trust, and data readiness.

Roku becomes the first major streaming publisher to optimize ads directly on outcomes, deepening its partnership with iSpot to drive measurable ROI for brands.

At CES 2026, PepsiCo unveiled a first-of-its-kind partnership with Siemens and NVIDIA to use AI-powered digital twins to redesign plants and supply chains.

Merchants say Amazon’s AI-powered “Buy For Me” tool listed their products without consent, raising concerns over brand control, data use, and reputational risk.

Heineken’s new WhatsApp bot turns rambling voice notes into free beer vouchers, encouraging users to stop recording and start meeting up in real life.

Nielsen and Roku ink a multiyear deal to unify streaming data and linear ratings, promising advertisers a clearer picture of a fragmented TV landscape.

Horizon Media launches HorizonOS, an "open ecosystem" designed to favor human insight over the "closed loop" automation of major advertising holding companies.