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Knit Raises $16.1M to Transform Enterprise Research

MartechView Editors -
Knit secures $16.1M Series A to scale its human + AI platform, delivering fast, researcher-driven insights for brands like Amazon, NASCAR, and Mars Wrigley.
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Fast Food Becomes a Treat, Not Just a Cheap Bite

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A new Zappi survey shows nearly 1 in 4 Americans now see fast food as a “treat,” with McDonald’s leading QSR visits and value driving the new chicken sandwich wars.
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Ipsos and Qualtrics Launch Self-Guided CX Tool on XM

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Ipsos debuts its Forces of CX solution on Qualtrics XM Marketplace, offering self-guided tools to benchmark, analyze, and elevate customer experience strategies. 
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Hightouch Secures Funding to Advance AI Marketing Agents

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Snowflake Ventures and Capital One Ventures invest in Hightouch to fuel AI Decisioning agents, transforming marketing with real-time, data-driven personalization.
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New Retail Tech Aims to Link Ads to Store Shelves

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Inmar Intelligence and Upshop partner to connect marketing campaigns with real-time inventory, promising to boost ROI and eliminate out-of-stocks for retailers.
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In-Car Ads Show Surprising Brand Impact

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A new study by Brand Metrics and LeadStory reveals that in-car advertising significantly boosts brand perception, setting a new standard for media measurement.
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Digital Remedy Unveils AI for Faster Ad Insights

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Digital Remedy launches RemyAI, an AI-powered media assistant, to deliver instant campaign analysis, smarter visuals, and real-time answers for brands and agencies.
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YugabyteDB Boosts AI App Development

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YugabyteDB introduces new vector search and PostgreSQL features for AI app developers. Build resilient, scalable GenAI apps with expanded multi-modal support.
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Bloomreach and Snowflake Partner for Personalization

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Bloomreach now integrates with Snowflake to activate customer data instantly. Empower your marketing with AI-powered personalization and drive growth.
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2025 Digital Ad Trends: Bot Fraud and Attention

MartechView Editors -
DoubleVerify's report uncovers a 101% surge in bot fraud and rising AI impact. See how social media and attention metrics are reshaping North American ads.
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