WPP launches Open Pro, a powerful AI platform that lets brands of all sizes plan, create, and publish campaigns independently with enterprise-grade precision.
DPG Media and Brand Metrics integrate brand lift tech into Ad Manager, giving advertisers in Belgium and the Netherlands easy, data-driven impact insights.
Particular Audience unveils the first Automated Ad Set Builder for Retail Media, enabling one-click AI-powered campaign creation across all ad types and formats.
DoubleVerify extends integration with Microsoft Advertising, adding Audience ad measurement and DV Campaign Automator to boost transparency and efficiency.
Perplexity halts new ad partnerships to refine its AI search experience, shifting focus from ad scaling to a more thoughtful, user-first monetization model.
Audience vs. contextual? The real win is in the blend. Quality audience data and contextual signals together define the next era of smart, ethical targeting.
Performance marketers are signaling the next big shift — in-housing, AI automation, and accountability are redefining how modern marketing gets done.
Netflix and AB InBev team up for multiyear campaigns, live events, and co-branded promotions—blending streaming, culture, and beer experiences worldwide.
