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Dentsu Bets Big on Roblox with New Robmix Label

MartechView Editors -
Dentsu launches Robmix to tap Roblox’s creator economy, teaming with GeekOut and Kodansha to build IP and media ops in the $11.5B in-game ad market.
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GumGum’s Velocity Ad Scores Big for Burger King

MartechView Editors -
GumGum's new scroll-reactive "Velocity" ad format boosted Burger King Germany's attention time by 119%, offering an engaging, non-intrusive experience.
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DoubleVerify Launches Authentic Attention for Social

MartechView Editors -
DoubleVerify introduces DV Authentic Attention for Social, starting with Snap. Get holistic cross-platform attention metrics to optimize ad performance.
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Is AI Reshaping Ad Agencies for Good?

MartechView Editors -
Barclays downgrades top ad holding companies, citing short-term AI disruption. Analysts foresee long-term adaptation and new opportunities.
People

Jeff Kaplan on AI, Ad Fraud, and the Future of Media Buying

Khushbu Raval -
TARA Media CEO Jeff Kaplan shares insights on AI-driven media buying, ad fraud detection, and why trust and data transparency will define the next decade.
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DoorDash Boosts Ads with $175M Symbiosys Buy

MartechView Editors -
DoorDash buys Symbiosys for $175M to expand offsite ads and AI-powered tools, enhancing its retail media network for advertisers.
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US Ad Revenue Nears $400B Amidst Growth Shifts

MartechView Editors -
US ad revenue to reach $398B in 2025, driven by digital and retail media. Growth slows from 2024, but a 2026 rebound is predicted.
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Disney and Amazon Ads Partner for Smarter Campaigns

MartechView Editors -
Disney and Amazon Ads integrate their platforms, offering advertisers enhanced targeting and efficiency with combined audience insights.
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TikTok Boosts Ad Tools with Generative AI Symphony

MartechView Editors -
TikTok enhances its Symphony platform with advanced generative AI tools, empowering brands with faster content creation, realistic digital avatars, and expanded partnerships for dynamic ad campaigns.
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Study: Dull Media Wastes Billions in Ad Spend

MartechView Editors -
New Amplified report reveals brands waste up to $245B annually on ineffective advertising due to "dull media" and low attention.
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