Amazon’s latest update broadens its ad platform, letting SMBs leverage first-party data and shopping signals with no-code tools for smarter campaigns.
SAP Emarsys partners with Halon to modernize email operations with composable, AI-driven infrastructure—boosting innovation, scale, and global growth.
New drag-and-drop, cohort targeting, and widgets in Amplitude Web Experimentation empower marketers to test faster and optimize with AI-driven insights.
Scott Brinker on if AI brings MarTech consolidation or deeper fragmentation, and what it means for leadership, innovation, and the new rules of marketing.
Jivox's new platform, DaVinci Commerce, powers AI-native ads that use agentic shopping to guide a user's purchase, creating a direct creative-to-sale connection.
A new partnership creates a premier sports betting content network in the U.S. It will combine technology with in-depth analysis for millions of users.
LinkedIn’s BrandLink program grows rapidly with top brands sponsoring shows, boosting revenue and creator payouts while expanding video advertising reach.
A study shows that AI-powered predictive impact scoring forecasts ad effectiveness with 83% accuracy, boosting brand performance and profit ROI at scale.
