A new study by Brand Metrics and LeadStory reveals that in-car advertising significantly boosts brand perception, setting a new standard for media measurement.
Digital Remedy launches RemyAI, an AI-powered media assistant, to deliver instant campaign analysis, smarter visuals, and real-time answers for brands and agencies.
DoubleVerify's report uncovers a 101% surge in bot fraud and rising AI impact. See how social media and attention metrics are reshaping North American ads.
GumGum reveals 41% of contextual ads miss the mark. Its Mindset Graph helps brands align creative with context to drive higher attention and full-funnel impact.
OpenXSelect offers brands and agencies advanced supply-side targeting and curation. Cut deal setup by 50%, double reach across CTV, native, app, and web.
Samsung Ads unveils Mobile Conversion for gaming advertisers. With AI and ML, CTV viewers can be turned into app users, exceeding ROAS targets by 150%.
CallRail launches AI-powered conversion signals, automatically tagging calls that convert to appointments. Integrate with Google Ads for higher quality leads.
Pixalate's Tyler Loechner unpacks ad fraud trends, privacy gaps, and how smarter data and compliance tools can rebuild trust in a fragmented ad tech world.
