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RedBird to Acquire Telegraph in £500M Deal

MartechView Editors -
RedBird Capital agrees to buy the Telegraph for £500m, aiming to expand globally, invest in tech, and end years of uncertainty over the paper’s ownership.
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TARA Media Adds Audio Ads via Triton Integration

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TARA Media partners with Triton Digital to expand programmatic audio ads, boosting omnichannel reach with advanced targeting and streamlined media buying.
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Publicis Boosts Influencer Power with Captiv8 Deal

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Publicis acquires Captiv8 for $150M, expanding its influencer reach and tech edge to drive social commerce and creator-led campaigns globally.
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OpenX Launches AI Suite to Boost Ad Performance

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OpenX unveils Results by OpenX™, an AI-powered curation suite using machine learning to improve ad outcomes, boost efficiency, and enable cookieless targeting.
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Walmart Grows Ad Biz, Hits E-Com Profit in Q1

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Walmart's ad revenue jumped 31% YoY as e-commerce hit Q1 profit. Vizio boosts CTV play amid tariff tensions and a push to rival Amazon in retail media.
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Grey Moves Under Ogilvy in WPP Restructure

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WPP shifts Grey from AKQA to Ogilvy to boost collaboration and growth. Grey will operate autonomously while aligning closely with Ogilvy’s creative vision.
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Amazon Upfront Showcases Prime Video Ad Power

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Amazon's latest upfront revealed star-studded support, AI-powered ads, and new formats driving shoppable, interactive experiences on Prime Video.
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Disney Surges as Streaming Revenue Soars

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Disney’s streaming income hits $336M in Q2 as DTC growth accelerates. CEO Iger touts tech, content, and ad innovations to fuel future momentum.
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Snapchat Revamps Ads, Doubles Advertisers in 2024

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At NewFronts, Snap unveiled Chat-based ads, AI bidding tools, and music content, fueling ad growth and a 60% rise in advertisers year over year.
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Universal Ads Brings TV Access to SMB Advertisers

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Comcast’s Universal Ads aims to simplify premium TV buying for e-commerce and SMBs, offering AI-powered creative tools and access to top video publishers. Over the...
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