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TikTok Reassures Advertisers Amid Ban Threat

MartechView Editors -
At NewFronts, TikTok pledges stability, unveils new ad tools and search plans, faces U.S. regulatory uncertainty and aims to boost marketer confidence.
News

Google Merges Retail Media Data Into YouTube Ads

MartechView Editors -
Google adds retail media data to DV360 and YouTube, boosting brand reach and performance as YouTube becomes a dominant force in connected TV advertising.
News

Appier, L’Oréal Boost AI-Driven Beauty E-Commerce

MartechView Editors -
Appier and L'Oréal's AI-led revamp of SkinCeuticals' site drove a 152% ROAS jump, 400% CVR lift, and 48% more revenue with full-funnel personalization.
News

Google AdSense Now Powers Ads in AI Chatbot Chats

MartechView Editors -
Google is rolling out AdSense ads in third-party AI chatbot chats, aiming to monetize conversational search amid rising use of AI tools like ChatGPT.
Martech

Marketing Trends Shaping a Smarter Future

Khushbu Raval -
Discover how AI, responsible marketing, composable data, and co-creation redefine the marketing landscape for stronger growth and customer loyalty.
News

Ogury Launches Ogury One for Persona-Based Ads

MartechView Editors -
Ogury One gives brands and agencies full access to privacy-safe, persona-based ad targeting with AI planning, real-time optimization, and self-serve control.
Adtech

Why Marketers Need a Data Diet in the Age of AI Overload

Kevin O'Malley -
Drowning in too much data and too little insight? Discover why marketers must streamline their data strategy, focus on quality over quantity, and embrace a “Data Diet” to drive meaningful results in a post-cookie world.
Campaign Orchestration

What Do AI-Driven News Feeds Mean for PR?

Natalie Severt -
AI reshapes news delivery. Learn how PR pros can optimize content for algorithms, not just editors, to ensure visibility in a personalized media landscape.
News

Roblox and Google: Immersive Ads Scale with Ad Manager

MartechView Editors -
Roblox partners with Google to scale immersive ads via Ad Manager, offering brands new ways to engage Gen Z with 3D experiences.
News

DV Partners with Roblox for Ad Quality and Performance Measurement

MartechView Editors -
DoubleVerify (DV) integrates its media quality and performance solutions with Roblox, offering advertisers fraud prevention, viewability, and brand safety across its gaming inventory.
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