adtech

Dentsu launches Robmix to tap Roblox’s creator economy, teaming with GeekOut and Kodansha to build IP and media ops in the $11.5B in-game ad market.

GumGum's new scroll-reactive "Velocity" ad format boosted Burger King Germany's attention time by 119%, offering an engaging, non-intrusive experience.

DoubleVerify introduces DV Authentic Attention for Social, starting with Snap. Get holistic cross-platform attention metrics to optimize ad performance.

Barclays downgrades top ad holding companies, citing short-term AI disruption. Analysts foresee long-term adaptation and new opportunities.

TARA Media CEO Jeff Kaplan shares insights on AI-driven media buying, ad fraud detection, and why trust and data transparency will define the next decade.

DoorDash buys Symbiosys for $175M to expand offsite ads and AI-powered tools, enhancing its retail media network for advertisers.

US ad revenue to reach $398B in 2025, driven by digital and retail media. Growth slows from 2024, but a 2026 rebound is predicted.

Disney and Amazon Ads integrate their platforms, offering advertisers enhanced targeting and efficiency with combined audience insights.

TikTok enhances its Symphony platform with advanced generative AI tools, empowering brands with faster content creation, realistic digital avatars, and expanded partnerships for dynamic ad campaigns.

New Amplified report reveals brands waste up to $245B annually on ineffective advertising due to "dull media" and low attention.