adtech

TikTok rolls out AI-powered ad features, letting marketers create video ads from text or images. Lowers production costs, aiding small businesses.

Netflix partners with Yahoo for programmatic ad sales, expanding its reach to 12 countries. It offers advanced targeting to boost advertiser performance.

Amazon and Roku join forces to boost digital ad sales, combining audiences for smarter targeting across streaming platforms for 80M US households.

Amazon and Roku team up to offer marketers unified access to 80M US streaming households via Amazon DSP, boosting reach and reducing ad fatigue.

TARA Media partners with Pixalate to eliminate ad fraud and ensure high-quality traffic. Boost your ad spend with advanced bot detection and pre-bid filtering.

Basis Technologies launches new omnichannel reporting, data visualization, paid search, and task management features for unified ad insights.

Thumzup announces rapid expansion, surpassing 1000 advertiser locations with 218% CAGR in digital advertising.

AdTech firm Utiq achieves over 55M consented users and 26 Telco partners, solidifying its privacy-first, deterministic ID solution in Europe.

WPP rebrands GroupM to WPP Media, unifying its network and leveraging $300M+ AI investment for client growth in the evolving digital landscape.

Amplified's human attention data integrates with Smartly's AI, enabling smarter ad planning for higher engagement and better ROI.