adtech

RedBird Capital agrees to buy the Telegraph for £500m, aiming to expand globally, invest in tech, and end years of uncertainty over the paper’s ownership.

TARA Media partners with Triton Digital to expand programmatic audio ads, boosting omnichannel reach with advanced targeting and streamlined media buying.

Publicis acquires Captiv8 for $150M, expanding its influencer reach and tech edge to drive social commerce and creator-led campaigns globally.

OpenX unveils Results by OpenX™, an AI-powered curation suite using machine learning to improve ad outcomes, boost efficiency, and enable cookieless targeting.

Walmart's ad revenue jumped 31% YoY as e-commerce hit Q1 profit. Vizio boosts CTV play amid tariff tensions and a push to rival Amazon in retail media.

WPP shifts Grey from AKQA to Ogilvy to boost collaboration and growth. Grey will operate autonomously while aligning closely with Ogilvy’s creative vision.

Amazon's latest upfront revealed star-studded support, AI-powered ads, and new formats driving shoppable, interactive experiences on Prime Video.

Disney’s streaming income hits $336M in Q2 as DTC growth accelerates. CEO Iger touts tech, content, and ad innovations to fuel future momentum.

At NewFronts, Snap unveiled Chat-based ads, AI bidding tools, and music content, fueling ad growth and a 60% rise in advertisers year over year.

Comcast’s Universal Ads aims to simplify premium TV buying for e-commerce and SMBs, offering AI-powered creative tools and access to top video publishers. Over the...