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adtech

Adtech

AdTech 2025: AI and Data Drive Marketing’s Future

Natasha Desai -
Explore AdTech's 2025 trends: AI, programmatic growth, data privacy shifts, & attention-based metrics. Learn how these innovations reshape marketing.
News

LinkedIn Enhances Ad Targeting and Attribution for Marketers

MartechView Editors -
LinkedIn updates its Conversions API & Revenue Attribution Report, enabling better ad targeting, CRM integration, and improved campaign performance.
News

Marvia Launches Social Campaigns for Hyperlocal Ad Automation

MartechView Editors -
Marvia unveils Social Campaigns, the first solution for hyperlocal social media management, enabling brands to create and distribute targeted campaigns at scale.
Martech

Personal Brand: The Underrated Revenue Driver in MarTech and CX Sales

Alex Abbott -
In MarTech, trust drives deals. Learn why personal branding is key for sales teams to cut through the noise, build credibility, and accelerate revenue growth.
News

Dentsu & Adobe Launch GenStudio for Scalable Personalization

MartechView Editors -
Dentsu’s Adobe GenStudio dentsu+ streamlines content creation, targeting, and personalization, helping marketers boost efficiency and campaign effectiveness at scale.
News

Samsara Debuts Super Bowl Ad Highlighting Driver Safety

MartechView Editors -
Samsara unveils its first Super Bowl ad, showcasing how AI Dash Cams protect drivers and enhance road safety. Watch "Hits That Don’t Happen" during the Big Game.
Adtech

2025 Ad Trends: AI, Regulation, and Social Media Shifts

Peo Persson -
Stricter regulations, AI-driven creativity, and fractured social media landscapes. How brands can stay ahead in a rapidly evolving market.
Martech

Personal Brand and Trust: The Differentiators for 2025 in the MarTech Landscape

Alex Abbott -
MarTech is evolving fast. Learn how trust-building and personal branding can help leaders stand out, drive engagement, and gain a competitive edge in 2025.
News

Viant Enhances Identity Solution for Privacy-First Advertising

MartechView Editors -
Viant's upgraded identity solution ensures accurate targeting and measurement across channels, including CTV, in a cookieless world.
News

The Trade Desk Acquires Sincera to Boost Ad Data Insights

MartechView Editors -
The Trade Desk acquires Sincera to enhance programmatic advertising with objective data insights, improving transparency and ad performance for advertisers and publishers.
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