adtech

At NewFronts, TikTok pledges stability, unveils new ad tools and search plans, faces U.S. regulatory uncertainty and aims to boost marketer confidence.

Google adds retail media data to DV360 and YouTube, boosting brand reach and performance as YouTube becomes a dominant force in connected TV advertising.

Appier and L'Oréal's AI-led revamp of SkinCeuticals' site drove a 152% ROAS jump, 400% CVR lift, and 48% more revenue with full-funnel personalization.

Google is rolling out AdSense ads in third-party AI chatbot chats, aiming to monetize conversational search amid rising use of AI tools like ChatGPT.

Discover how AI, responsible marketing, composable data, and co-creation redefine the marketing landscape for stronger growth and customer loyalty.

Ogury One gives brands and agencies full access to privacy-safe, persona-based ad targeting with AI planning, real-time optimization, and self-serve control.

Drowning in too much data and too little insight? Discover why marketers must streamline their data strategy, focus on quality over quantity, and embrace a “Data Diet” to drive meaningful results in a post-cookie world.

AI reshapes news delivery. Learn how PR pros can optimize content for algorithms, not just editors, to ensure visibility in a personalized media landscape.

Roblox partners with Google to scale immersive ads via Ad Manager, offering brands new ways to engage Gen Z with 3D experiences.

DoubleVerify (DV) integrates its media quality and performance solutions with Roblox, offering advertisers fraud prevention, viewability, and brand safety across its gaming inventory.