adtech

McDonald's partners with the Minecraft movie, offering in-game perks and collectibles to tap into the game's massive Gen Z/Millennial fanbase.

Kargo and Ovative powered American Eagle's back-to-school campaign with personalized CTV, web, and social ads, achieving a 2x sales lift.

Deep Blue, Precise, and Genius Sports launch WS/AIM, a platform helping advertisers reach and engage women’s sports fans with data-driven, scalable campaigns.

To address stricter EU privacy regulations, Meta Platforms proposes a subscription model for European users to access ad-free versions of Instagram and Facebook. Prices for mobile-only Instagram reach nearly $14/month.

Constructor launches its Retail Media Suite, integrating AI-driven Sponsored Listings to enhance ecommerce ad relevance, engagement, and revenue without disrupting shoppers.

DV introduces AI-powered keyword optimization and refines controls to improve ad reach and publisher revenue. Launches News Accelerator Publisher Council for collaboration.

Thumzup hits 700+ advertisers with 200%+ CAGR, expands into Miami and LA, and secures $2M in Bitcoin to fuel future growth in digital advertising.

Next Millennium and Ad-Shield team up to help publishers recover lost ad revenue from adblockers, boosting conversions and driving 8-15% daily revenue growth.

Coca-Cola moves $700M in business to Publicis, dealing a major blow to WPP amid its AI-driven turnaround strategy and recent revenue struggles.

AI advances, but human emotion drives trust. Learn how to connect with audiences by focusing on authenticity and emotional intelligence, not just algorithms.